Activity: Other › Types of Public engagement and outreach - Media article or participation
Description
“The point of The Line, in particular, was to create a raison de parler – for people to actually talk about Saudi Arabia, to create a massive public debate globally where people are saying there’s something amazing happening in the desert,” Dr Andreas Krieg, an associate professor at King’s College London, tells The Cradle.
It attracts attention. That sort of discourse – positive or negative – creates a buzz. That buzz was supposed to attract investors who wanted to be a part of this, help Saudi Arabia build a city of the future, and try to do something completely outlandish and absolutely unconventional.