Research output per year
Research output per year
Fingerprint
Dive into the research topics where Marketing : King's Business School is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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John Bredican
- Marketing : King's Business School - Senior Lecturer in Marketing Education
Person: Academic
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A Framework for Responsible AI Education: A Working Paper
Bentley, C., Aicardi, C., Poveda, S., Magela Cunha, L., Kohan Marzagao, D., Glover, R., Rigley, E., Walker, S., Compton, M. & Acar, O. A., 2023, SSRN Working Paper Series. 14 p.Research output: Book/Report › Report
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AI Promises Humanity One Last Job. Helping AI Help Humanity
Tuncdogan, A. & Acar, O. A., 14 Jun 2023, In: Scientific American.Research output: Contribution to journal › Article
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AI Prompt Engineering Isn’t the Future
Acar, O. A., 2023, In: HARVARD BUSINESS REVIEW.Research output: Contribution to journal › Article
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Efficacy of climate messaging on social media: An investigation of online peer persuasion
1/09/2023 → 31/08/2025
Project: Research
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Community-based off-grid ultra-efficient microgrid to revive water-food security in agriculture
17/02/2020 → 31/01/2022
Project: Research
Activities
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Academy of Marketing Science Annual Conference 2023:Marketing of Breast Milk Substitutes in Emerging EconomiesA Case Study of China
Prokriti Mukherji (Keynote/plenary speaker)
16 May 2023 → 21 May 2023Activity: Participating in or organising an event › Participation in conference
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JAMS Thought Leadership Forum
Prokriti Mukherji (Keynote/plenary speaker)
15 Jun 2022Activity: Participating in or organising an event › Participation in conference
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Diversity and Inclusion: Supporting disadvantaged students and tackling award gaps
Ilia Protopapa (Speaker)
2021Activity: Talk or presentation › Invited talk
Student theses
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Crises, CEO Accountability and Corporate Responsibility
Author: Lepere, M., 1 Jul 2023Supervisor: Eckhardt, G. (Supervisor) & Klingler-Vidra, R. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
File -
Exploring Psychological Boundary Conditions of Priming in Promoting Sustainable Consumption
Author: Hao, J., 1 Aug 2023Supervisor: Plangger, K. (Supervisor) & Montecchi, M. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
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INVESTIGATING SOCIAL MEDIA INFLUENCERS' PERSUASIVE CAPITAL ON CONSUMER BEHAVIOUR
Author: Cheng, M., 1 Oct 2023Supervisor: Plangger, K. (Supervisor) & Montecchi, M. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
Prizes
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1st Prize, Tiburtius Dissertation Award
Danatzis, Ilias (Recipient), Dec 2018
Prize: Prize (including medals and awards)
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Award for Best Paper Published in the International Journal of Advertising in 2017
Maslowska, Ewa (Recipient), Malthouse, Edward C. (Recipient) & Bernritter, Stefan (Recipient), 2018
Prize: Prize (including medals and awards)
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Best Dissertation Award (2016)
Bernritter, Stefan (Recipient), 2017
Prize: Prize (including medals and awards)