Marketing : King's Business School

18774 Citations
337 Article
38 Chapter
21 Conference paper
15 Editorial
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2024
The Oxford Handbook of Individual Differences in Organizational Contexts
Tuncdogan, A., Acar, O. A., Volberda, H. & de Ruyter, K., 2024, Oxford University Press. 528 p.
Research output: Book/Report › Book
2023
Improving Learning Through Assessment Rubrics: Student Awareness of What and How They Learn
Gonsalves, C. (ed.) & Pearson, J. (ed.), 14 Aug 2023, IGI Global. 380 p.
Research output: Book/Report › Book › peer-review

Open Access
1 Citation (Scopus)
2022

Handbook of Research on Customer Loyalty
Keeling, D. I., de Ruyter, K. & Cox, D., 15 Jun 2022, Edward Elgar Publishing Limited. 384 p.
Research output: Book/Report › Book
Strategic Marketing: Creating Competitive Advantage
West, D., Ford, J., Ibrahim, E. & Montecchi, M., 1 Jun 2022, (Accepted/In press) Oxford Univerity Press; Oxford. 600 p.
Research output: Book/Report › Book › peer-review
2021

Fundamentals of Marketing (2nd Edition)
Baines, P., Whitehouse, S., Rosengren, S. & Antonetti, P., 12 Feb 2021, 2 ed. New York, USA: Oxford University Press. 408 p.
Research output: Book/Report › Book
Handbook of Teaching and Learning at Business Schools: A Practice-Based Approach
Thomsen, T. U., Lindgreen, A., Kjærgaard, A., Rosier, E. & Tuncdogan, A., 2021, Edward Elgar. 416 p.
Research output: Book/Report › Book
2019

Handbook of the Sharing Economy
Belk, R., Eckhardt, G. & Bardhi, F., 2019, Edward Elgar.
Research output: Book/Report › Book › peer-review
2017
Brand metrics that matter
Muntinga, D. G. & Bernritter, S., 8 Dec 2017, Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie. (SWOCC; vol. 74)
Research output: Book/Report › Book
2014

Too Close for Comfort: The Negative Effects of Location-Based Advertising
Mahr, D., Aguirre, E., de Ruyter, K. & Wetzels, M., 26 Nov 2014, (E-pub ahead of print)
Research output: Book/Report › Book
2010

The Myth of the Ethical Consumer
Devinney, T., Auger, P. & Eckhardt, G., 2010, Cambridge University Press.
Research output: Book/Report › Book › peer-review
2009

Industrielle Forschung und Entwicklung in Emerging Markets. Motive, Erfolgsfaktoren, Best-Practice-Beispiele
Translated title of the contribution: Industrial Research and Development in Emerging Markets. Motives, Success Factors, Best-Practice ExamplesErnst, H., Dubiel, A. & Fischer, M., 2009, Wiesbaden: Gabler Verlag. 276 p.
Research output: Book/Report › Book › peer-review

Marketing : King's Business School

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