Marketing : King's Business School

Research output

Research output per year 2000 2019 2020 2021 2022 2023 2025

• 18764 Citations
• 337 Article
• 38 Chapter
• 21 Conference paper
• 15 Editorial
• 33 More
  • 11 Book
  • 8 Review article
  • 6 Comment/debate
  • 4 Other contribution
  • 3 Book/Film/Article review
  • 1 Report

Research output per year

Research output per year

Search results

• 2024

  Addressing climate change with behavioral science: A global intervention tournament in 63 countries

  Vlasceanu, M., Doell, K. C., Bak-Coleman, J. B., Todorova, B., Berkebile-Weinberg, M. M., Grayson, S. J., Patel, Y., Goldwert, D., Pei, Y., Chakroff, A., Pronizius, E., Van den broek, K. L., Vlasceanu, D., Constantino, S., Morais, M. J., Schumann, P., Rathje, S., Fang, K., Aglioti, S. M., Alfano, M., & 30 othersAlvarado-Yepez, A. J., Andersen, A., Anseel, F., Apps, M. A. J., Asadli, C., Awuor, F. J., Azevedo, F., Basaglia, P., Bélanger, J. J., Berger, S., Bertin, P., Białek, M., Bialobrzeska, O., Blaya-Burgo, M., Bleize, D. N. M., Bø, S., Boecker, L., Boggio, P. S., Borau, S., Bos, B., Bouguettaya, A., Brauer, M., Brick, C., Brik, T., Briker, R., Brosch, T., Buchel, O., Chan, H-Y., Luo, Y. & Taylor, N. C., 9 Feb 2024, In: Science Advances. 10, 6, 19 p., eadj5778.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Intention 100%
  • Negative Emotion 100%
  • Target Behavior 100%
  12 Citations (Scopus)

• Beyond Prompt Engineering: Skills Marketers Need to Successfully Deploy Generative AI

  Acar, O. A., 2024, NIM Marketing Intelligence Review, 16, 1.

  Research output: Contribution to specialist publication › Article

  • Artificial Intelligence 100%
  • Prompt Engineering 100%
  • Generative Artificial Intelligence 100%
  • AI Tools 50%
  • User 16%

• Clear in advance to whom? Exploring ‘transparency’ of assessment practices in UK higher education institution assessment policy

  Gonsalves, C. & Lin, Z., 19 Jul 2024, In: Studies in Higher Education. p. 1-17

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Higher Education Institution 100%
  • Policy 100%
  • Education Institution 100%
  • Assessment Practice 100%
  • Understanding 71%

• Commentary: Reimagining marketing education in the age of generative AI

  Acar, O. A., Sept 2024, In: International Journal of Research in Marketing. 41, 3, p. 489-495 7 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Age 100%
  • Commentary 100%
  • Education 100%
  • Marketing 100%
  • Discussion 16%

• Curbing customer-to-customer misbehavior contagion in the sharing economy

  Danatzis, I., Möller-Herm, J. & Herm, S., Feb 2024, In: Journal of Business Research. 173, 14 p., 114460.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Customers 100%
  • Sharing Economy 100%
  • Supervision 57%
  • Peers 50%
  • Market Economy 28%
  1 Citation (Scopus)

  48 Downloads (Pure)

• Designing Digital Platforms for Social Justice: Empowering End-Users Through the Dataswyft Platform

  Danatzis, I., Chandler, J., Akaka, M. & Ng, I., 15 Mar 2024, (Accepted/In press) In: MIS Quarterly.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • User 100%
  • Digital Platform 100%
  • Unintended Consequence 12%
  • Governance Structure 12%
  • Privacy Preserving 12%
  56 Downloads (Pure)

• Exploring the research needs, barriers and facilitators to the collection of biological data in adolescence for mental health research: a scoping review protocol paper

  Worrell, C., Pollard, B., Weetman, T., Sadiq, Z., Pieptan, M., Brooks, G., Broome, M. R., Campbell, N., Gardner, N., Harding, S., Lavis, A., McEachan, R. C., Mondelli, V., Morgan, C., Nosarti, C., Porat, T., Ryan, D., Schmid, L., Shire, K., Woods, A., & 4 othersPariante, C., CELEBRATE Youth Expert Working Group, Dazzan, P. & Upthegrove, R., 11 Jun 2024, In: BMJ Open. 14, 6, e081360.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Mental Health 100%
  • Scoping Review 100%
  • Adolescent 100%
  • Adolescents 50%
  • Methodology 50%

• Finding the Right Voice: How CEO Communication on the Russia-Ukraine War Drives Public Engagement and Digital Activism

  Hamelberg, K., de Ruyter, K., van Dolen, W. & Konus, U., 31 Jan 2025, In: Journal of Public Policy & Marketing. p. 1-14

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • War 100%
  • Russia 100%
  • Activism 100%
  • Self 50%
  • Brand Message 50%
  174 Downloads (Pure)

• GenAI Can Help Small Companies Level the Playing Field

  Acar, O. A. & Gvirtz, A., 1 Feb 2024, In: HARVARD BUSINESS REVIEW.

  Research output: Contribution to journal › Article

  • Artificial Intelligence 100%
  • Generative Artificial Intelligence 100%
  • Playing Field 100%
  • Image Synthesis 50%
  • AI Tools 50%

• Is Your AI-First Strategy Causing More Problems Than It’s Solving?

  Acar, O. A., 2024, In: HARVARD BUSINESS REVIEW.

  Research output: Contribution to journal › Article

• Machine learning in marketing: Recent progress and future research directions

  Herhausen, D., Bernritter, S., Ngai, E. W. T., Kumar, A. & Delen, D., Jan 2024, In: Journal of Business Research. 170, 114254.

  Research output: Contribution to journal › Article › peer-review

  • Marketing 100%
  • Machine Learning 100%
  • Research 22%
  • Business Research 16%
  • Landscape 11%
  10 Citations (Scopus)

• Marketing experts are always right…aren’t they? Disentangling the effects of expertise and decision-making processes

  Montecchi, M., Gvirtz, A., Plangger, K., Prendergast, G. P. & West, D., 12 Feb 2024, (Accepted/In press) In: Psychology & Marketing.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Experts 100%
  • Decision 100%
  • Marketing 100%
  • Decision-Making Process 100%
  • Decision Making 50%
  54 Downloads (Pure)

• Neural correlates of fanhood: the role of fan identity and team brand strength

  Cayolla, R., Biscaia, R., Baumeister, R. F., Chan, H-Y., Duarte, I. C. & Castelo-Branco, M., 8 Jan 2024, In: Frontiers In Human Neuroscience. 17, 1235139.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Functional Magnetic Resonance Imaging 100%
  • Vulnerability 100%
  • Memory Process 100%
  • Cognitive Control 100%
  • Emotion Regulation 100%

• Novelty-seeking might underlie curiosity and the novelty dimension of creativity, but not the usefulness dimension

  Acar, O. A. & Fuchs, C., 2024, (E-pub ahead of print) In: Behavioral and Brain Sciences.

  Research output: Contribution to journal › Article

  Open Access

  File

  • Novelty Seeking 100%
  • Novelty 100%
  • Cognitive Process 100%
  151 Downloads (Pure)

• Perceived Brand Transparency: A Conceptualization and Measurement Scale

  Montecchi, M., Plangger, K., West, D. & de Ruyter, K., 20 May 2024, (Accepted/In press) In: Psychology & Marketing.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Conceptualization 100%
  • Measurement 100%
  • Trust 50%
  • Intentionality 50%
  • Information 40%
  71 Downloads (Pure)

• Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations

  Cheng, Z. M., Bonetti, F., de Regt, A., Lo Ribeiro, J. & Plangger, K., 1 Apr 2024, In: ORGANIZATIONAL DYNAMICS. 53, 2, 101043.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Implementation 100%
  • Enterprises 100%
  • Stakeholders 100%
  • Digital Innovation 100%
  • Resilience 100%
  1 Citation (Scopus)

• Social Platform Use and Psychological Well-Being

  Crolic, C., Zubcsek, P., Stephen, A. & Brooks, G., 2024, (Accepted/In press) In: JOURNAL OF CONSUMER PSYCHOLOGY.

  Research output: Contribution to journal › Article › peer-review

  • Psychological Well-Being 100%
  • Physical Health 50%
  • Subjective Well-Being 50%
  • Wellbeing 25%
  • Longitudinal Study 25%

• The Cumulative Effects of Marketized Care

  Chatzidakis, A., Eckhardt, G. & Husemann, K., 8 Apr 2024, In: JOURNAL OF CONSUMER RESEARCH.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  24 Downloads (Pure)

• When More is More

  Tomaselli, A., Acar, O. A., Piazzai, M. & Wijnberg, N. M., 2024, CALIFORNIA MANAGEMENT REVIEW.

  Research output: Contribution to specialist publication › Article

• With Generative AI we can reimagine education — and the sky is the limit

  Acar, O. A., 19 Feb 2024, World Economic Forum.

  Research output: Contribution to specialist publication › Article

  Open Access
• 2023

  AI Promises Humanity One Last Job. Helping AI Help Humanity

  Tuncdogan, A. & Acar, O. A., 14 Jun 2023, In: Scientific American.

  Research output: Contribution to journal › Article

• AI Prompt Engineering Isn’t the Future

  Acar, O. A., 2023, In: HARVARD BUSINESS REVIEW.

  Research output: Contribution to journal › Article

• An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead

  Heller, J., Mahr, D., de Ruyter, K., schaap, E., Hilken, T., Keeling, D. I., Chylinski, M., flavian, C., jung, T. & Rauschnabel, P., 9 Feb 2023, (Accepted/In press) In: COMPUTERS IN HUMAN BEHAVIOR.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Learning 100%
  • Consumer Attitude 100%
  • Inventory Accounting 100%
  • Business Research 100%
  • Research 100%
  12 Citations (Scopus)

• A Practical Guide for Marketers Who Want to Use GenAI

  Acar, O. A., 2023, In: HARVARD BUSINESS REVIEW.

  Research output: Contribution to journal › Article

• Are Your Students Ready for AI? A Four-Step Framework to Prepare Learners for a ChatGPT World

  Acar, O. A., 2023, Harvard Business School Publishing.

  Research output: Contribution to specialist publication › Article

• Burning the Candle at Both Ends: How to Balance Potential Profitability and Brand Protection when Licensing Brands

  Meschnig, A., Decker-Lange, C. & Dubiel, A., 23 Nov 2023, In: EUROPEAN JOURNAL OF MARKETING. 57, 9, p. 2407-2431 25 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Profits 100%
  • Licensing 100%
  • Perspective 27%
  • Quality 25%
  • Imbalance 25%
  1 Citation (Scopus)

  42 Downloads (Pure)

• Crowd Science and Science Skepticism

  Acar, O. A., 2023, In: Collective Intelligence.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Wellbeing 100%
  • Trust 100%
  • Sustainability 100%
  • Science 100%
  • Nonprofit Organizations 16%

• Democratising assessment rubrics for international students

  Gonsalves, C., 16 Nov 2023, In: Assessment & Evaluation In Higher Education.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Foreign Students 100%
  • Rubrics 100%
  • Students 75%
  • Research Focus 25%
  • Discussion 25%
  2 Citations (Scopus)

  29 Downloads (Pure)

• Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk

  Plangger, K., Marder, B., Montecchi, M., Watson, R. & Pitt, L., Oct 2023, In: Psychology & Marketing. 40, 10, p. 2016-2028 13 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Data Source 100%
  • Customer Relationship 100%
  • Relationship Marketing 100%
  • Customers 100%
  • Size 100%
  2 Citations (Scopus)

• Effects of sleep disturbance on dyspnoea and impaired lung function following hospital admission due to COVID-19 in the UK: a prospective multicentre cohort study

  PHOSP-COVID Study Collaborative Group, Chalder, T., Jolley, C. J., Shah, A. M., Man, W. D. C., Jackson, C., Stewart, I. D., Cunningham, P. S., Chalder, T., Harris, V. C., Ho, L. P., Howard, L. S., Jolley, C. J., Jones, M. G., Marks, M., Patel, B., Richardson, M., Rowlands, A. V., Saunders, R. M., Scott, J. T., & 273 othersShah, A. M., Singh, S. J., Man, W. D. C., Porter, J. C., Thompson, R., Evans, R., Jones, S. E., Rutter, M. K., Abel, K., Ahmad, S., Ahmed, R., Ali, M., Allen, R. J., Anderson, D., Armstrong, L., Armstrong, N., Ashworth, M., Ayoub, A., Baggott, R., Bailey, L., Baldwin, D., Ballard, C., Banerjee, A., Bates, A., Begum, M., Bell, D., Bell, R., Berry, C., Bhui, K., Bramham, K., Breen, G., Brookes, C., Broome, M., Brown, A., Brown, J., Brown, J., Brown, M., Burns, A., Butt, A., Byrne, S., Carson, G., Carter, P., Chambers, R. C., Chan, F., Chen, J., Cheng, Y., Chiribiri, A., Choudhury, N., Chowienczyk, P., Clark, D., Clark, C., Clarke, J., Cole, J., Connolly, B., Connor, L., Cook, A., Cooper, B., Cooper, J., Cooper, S., Craig, T., David, A., Davies, E., Davies, G., Davies, G., Davies, K., Davies, M. J., Dawson, J., Donaldson, A., Dong, T., Dougherty, A., Dowling, R., Dunn, S., Edwards, S., Elliott, A., Elliott, K., Evans, D., Evans, H., Evans, J., Evans, R., Evans, R., Evans, T., Finch, J., Fisher, H., Flynn, M., Ford, A., Francis, R., Gill, M., Goodwin, C., Gooptu, B., Gregory, H., Gregory, R., Grieve, D., Griffiths, L., Gupta, A., Hall, L., Harris, E., Harrison, P., Hart, N., Harvey, A., Harvey, M., Hayday, A., Henderson, M., Holden, S., Holland, M., Holmes, M., Hosseini, A., Hotopf, M., Hughes, A. D., Hughes, J., Hughes, R., Husain, M., Ismail, K., Jackson, T., Jacob, J., James, W. Y., Jenkins, R. G., Johnson, C., Johnson, S., Jones, D., Jones, G., Jones, H., Jones, I., Jones, L., Jones, S., Jose, S., Kaltsakas, G., Kelly, S., Kerr, S., Khan, F., King, B., Knight, S., Kon, S., Kon, S., Laing, C., Lasserson, D., Lawson, C., Lee, D., Lee, J. H., Lewis, D., Lewis, J., Li, X., Lim, L., Lloyd, A., Lord, J. M., Major, E., Malim, M., Mandal, S., Mangion, K., Marsh, S., Marshall, B., Marshall, M., Martin, J., Martinez, L. M., McMahon, M. J., Mehta, P., Miller, C., Mills, C., Mitchell, J., Mohamed, A., Mohammed, S., Morley, A., Morrow, A., Moss, A. J., Moss, P., Neal, A., Newby, D. E., Newman, J., Nicholson, T., O'Brien, C., Ostermann, M., Owen, J., Pariante, C., Parker, S., Patel, M., Patel, S., Payne, S., Pearce, L., Peng, Y., Pennington, C., Pfeffer, P., Plant, H., Plein, S., Porter, J., Powell, N., Pratt, J., Price, A., Price, C., Price, D., Prickett, A., Quigley, J., Qureshi, I. N., Rahman, N. M., Rees, M., Reynolds, W., Richards, A., Richardson, E., Roberts, K., Robertson, E., Robinson, E., Robinson, L., Rodger, J., Ross, A., Rowe, A., Rowland, A., Rowland, J., Russell, R., Sage, E. K., Saunders, K., Saunders, P., Shah, K., Shah, P., Shankar-Hari, M., Sharma, M., Sharpe, C., Shaw, A., Shaw, K., Simpson, J., Singh, C., Smith, A., Smith, D., Smith, S., Smith, J., Smith, L., Spencer, L. G., Stephenson, L., Stone, R., Tan, A. L., Taylor, A., Taylor, C., Taylor, J., Terry, S., Thomas, C., Thomas, D. C., Thomas, S., Thomas, A. K., Thompson, T., Thompson, A. A. R., Tilley, J., Tomlinson, J., Turner, S., Turner, K., Wade, P., Wainwright, T., Walker, S., Walsh, J. A., Walsh, S., Ward, T. J. C., Watson, E., Watson, L., Watson, J., Wessely, S., West, S., White, S., Whitney, J., Whittaker, S., Wild, J. M., Williams, B., Williams, N., Williams, J., Willoughby, J., Wilson, A., Wilson, D., Wood, C., Woods, J., Wright, C., Wright, L., Wright, S., Xu, M., Yip, K. P., Young, B., Young, S., Young, A. & Zhao, B., Aug 2023, In: The Lancet Respiratory Medicine. 11, 8, p. 673-684 12 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Hospital 100%
  • COVID-19 100%
  • Cohort Analysis 100%
  • Dyspnea 100%
  • Hospital Admission 100%
  13 Citations (Scopus)

• From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market

  Montecchi, M., Micheli, M., Campana, M. & Jensen Schau, H., 1 Jun 2023, (Accepted/In press) In: Journal of Public Policy & Marketing.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Evolution 100%
  • Advocacy 100%
  • LGBTQIA+ 100%
  • Research 40%
  • Policy 40%
  498 Downloads (Pure)

• From formation to performance outcomes: A review and agenda for licensing research

  Meschnig, A. & Dubiel, A., Nov 2023, In: Journal of Business Research. 167, 114181.

  Research output: Contribution to journal › Article › peer-review

  • Research 100%
  • Licensing 100%
  • Practitioners 50%
  • Attention 50%
  • Organizational Strategy 50%
  1 Citation (Scopus)

• Guiding Word-of-Mouth (WOM) through Organic Social Media for Effective Strategic Communications: A Literature Review

  Tuncdogan, A. & Hughes, A., 15 Jan 2023, (Accepted/In press) In: Defence Strategic Communications. 11

  Research output: Contribution to journal › Article › peer-review

  • Social Media 100%
  • Literature Reviews 100%
  • Information 100%
  • Governmental Organization 100%
  • Marketing 28%

• Has Generative AI Peaked?

  Acar, O. A., 2023, In: HARVARD BUSINESS REVIEW.

  Research output: Contribution to journal › Article

• Insider stories: analyzing internal sustainability efforts of major US companies from online reviews

  Sen, I., Quercia, D., Capra, L., Montecchi, M. & Šćepanović, S., Dec 2023, In: Humanities and Social Sciences Communications. 10, 1, 309.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • USA 100%
  • Company 100%
  • Sustainability 100%
  • Online Reviews 100%
  • Research Worker 9%
  4 Citations (Scopus)

  106 Downloads (Pure)

• Liquid Consumer Security

  Atanasova, A., Eckhardt, G. & Husemann, K., 17 Jul 2023, (E-pub ahead of print) In: JOURNAL OF CONSUMER RESEARCH. ucad047.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Risk Minimization 100%
  • Consumption 71%
  • Recursive 50%
  • Adaptability 50%
  • Minimization 50%
  3 Citations (Scopus)

• Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

  Oc, Y., Plangger, K., Sands, S., Campbell, C. L. & Pitt, L., Sept 2023, In: Psychology & Marketing. 40, 9, p. 1704-1719 16 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Marketing 100%
  • Electronic Word of Mouth 100%
  • Luxuries 100%
  • Machine Learning 100%
  • Brand 100%
  3 Citations (Scopus)

• Marketplace Accessibility: A Service-Provider Perspective

  Husemann, K. C., Zeyen, A. & Higgins, L., 23 Nov 2023, In: European Journal of Marketing. 57, 9, p. 2544-2571

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Perspective 100%
  • Service Provider 100%
  • Provider Service 100%
  • Programs 28%
  • Program 22%
  2 Citations (Scopus)

  69 Downloads (Pure)

• Moving towards people-centred healthcare systems: Using discrete choice experiments to improve leadership decision-making

  Ghosh, A., Acar, O. A., Banerjee, A. & Wiertz, C., 20 Apr 2023, (E-pub ahead of print) In: BMJ Leader.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  9 Downloads (Pure)

• Neural correlates associated with conformity in adolescent and young adult men

  Minich, M., Falk, E. B., Cooper, N., Cosme, D., Chan, H-Y., Pei, R., O’Donnell, M. B. & Cascio, C. N., 1 Apr 2023, In: Developmental Cognitive Neuroscience. 60, 101215.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Adolescents 100%
  • Functional Magnetic Resonance Imaging 25%
  • Social Processing 25%
  • Adolescent 25%
  3 Citations (Scopus)

• Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and their Temporal Dynamics

  Chan, H-Y., Boksem, M. A. S., Venkatraman, V., Dietvorst, R. C., Scholz, C., Vo, K., Falk, E. B. & Smidts, A., 28 Jul 2023, (E-pub ahead of print) In: JOURNAL OF MARKETING RESEARCH.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Self-Report 100%
  • Emotion 100%
  • Social Cognition 100%
  • Information Processing 50%
  • Neuroscience 50%
  95 Downloads (Pure)

• Neural signals predict information sharing across cultures

  Chan, H-Y., Scholz, C., Cosme, D., Martin, R. E., Benitez, C., Resnick, A., Carreras-Tartak, J., Cooper, N., Paul, A. M. & Falk, E. B., 31 Oct 2023, In: Proceedings of the National Academy of Sciences of the United States of America. 120, 44, p. e2313175120 e2313175120.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Self-Report 100%
  • Preregistered 100%
  • Predictive Validity 50%
  • Neuroimaging Study 50%
  1 Citation (Scopus)

• On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions

  Schaerer, M., du Plessis, C., Nguyen, M. H. B., van Aert, R. C. M., Tiokhin, L., Lakens, D., Clemente, E. G., Pfeiffer, T., Dreber, A., Johannesson, M., Clark, C. J., Gender Audits Forecasting Collaboration & Uhlmann, E. L., Nov 2023, In: ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES. 179, 104280.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Discrimination 100%
  • Meta-Analysis 100%
  • Job 100%
  • Females 100%
  • Hiring 100%
  4 Citations (Scopus)

• Opportunities for promoting societal inclusion through higher education cultural and creative industries courses: Evidence from UK business schools

  Whitehouse, S. & Galalae, C., 28 Dec 2023, (E-pub ahead of print) In: Industry and Higher Education.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Higher Education 100%
  • Inclusion 100%
  • Communities 50%
  • Higher Education Institution 50%
  • Graduates 50%

• Stopping the Spread: How Blame Attributions Drive Customer-to-Customer Misbehavior Contagion and What Frontline Employees Can Do to Curb It

  Danatzis, I. & Möller-Herm, J., 3 Feb 2023, In: Journal of Service Research. 26, 3, p. 459-475 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Employees 100%
  • Customers 100%
  • Research 33%
  • Service Industries 33%
  • Emotional Contagion 33%
  10 Citations (Scopus)

• The Future of Creativity in the Age of Generative AI

  Acar, O. A., 2023, The European Business Review.

  Research output: Contribution to specialist publication › Article

  Open Access

• What do we know about consumers’ ontological security in disaster scenarios?

  Fawaz, R., Bourliataux-Lajoinie, S., Rößner, A. & Okazaki, S., Jul 2023, In: International Journal Of Consumer Studies. 47, 4, p. 1483-1499 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Natural Disaster 100%
  • Fear 100%
  • Anxiety 100%
  • Roles 100%
  • Attack 100%
  5 Citations (Scopus)

  110 Downloads (Pure)

• Where spirituality and religion meet gender and sexuality: Towards a research agenda for intersectional marketing theory"

  Rinallo, D., Santana, J., Zanette, M. C., Appau, S., Coffin, J., Eckhardt, G., Eichert, C. A., Husemann, K., Kedzior, R., Moufahim, M., Rodner, V. & Stevens, L., 31 Jan 2023, (E-pub ahead of print) In: Marketing Theory.

  Research output: Contribution to journal › Article

  Open Access

  File
  41 Downloads (Pure)

• Why Text-to-Image AI Requires a New Branding Mindset

  Gvirtz, A. & Acar, O. A., 26 Oct 2023, In: MIT SLOAN MANAGEMENT REVIEW.

  Research output: Contribution to journal › Article

• You’ve Lost That Learning Feeling: Drivers and Drawbacks of Channel Partner Disengagement with Sales Training

  Pelser, J., Beccacece Satornino, C., Wetzels, M., de Ruyter, K. & Grewal, D., 21 Jun 2023, (Accepted/In press) In: International Marketing Management. 50 p.

  Research output: Contribution to journal › Article › peer-review

  • Emotions 100%
  • Disengagement 100%
  • Sales Training 100%
  • Learning 100%
  • Sales 100%