Marketing : King's Business School

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• Mega-event fragmentation of Rio’s favelas: The socio-cultural trauma of Morro dos Prazeres

  Author: Cade, N., 1 Jun 2024

  Supervisor: Everett, S. M. A. (Supervisor) & Mitton, K. A. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

  File

• Investigation of consumer brand engagement in a virtual reality context

  Author: De Regt, A., 1 Dec 2022

  Supervisor: Plangger, K. A. (Supervisor) & Barnes, S. J. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

• INVESTIGATING SOCIAL MEDIA INFLUENCERS' PERSUASIVE CAPITAL ON CONSUMER BEHAVIOUR

  Author: Cheng, M., 1 Oct 2023

  Supervisor: Plangger, K. (Supervisor) & Montecchi, M. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

• Exploring Psychological Boundary Conditions of Priming in Promoting Sustainable Consumption

  Author: Hao, J., 1 Aug 2023

  Supervisor: Plangger, K. (Supervisor) & Montecchi, M. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

  File

• Crises, CEO Accountability and Corporate Responsibility

  Author: Lepere, M., 1 Jul 2023

  Supervisor: Eckhardt, G. (Supervisor) & Klingler-Vidra, R. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy

  File

• Artificial Intelligence, Service-Sales Interface, and Frontline Ambidexterity

  Author: Shiue, W., 1 Jun 2024

  Supervisor: Tuncdogan, A. (Supervisor) & Barnes, S. (Supervisor)

  Student thesis: Doctoral Thesis › Doctor of Philosophy