Alex Preda is Professor of Accounting, Accountability and Financial Management. He holds a PhD from the University of Bielefeld. Prior to joining the Department of Management at King’s College he worked at the University of Edinburgh and at the University of Konstanz.

His principal research activities relate to global financial markets. He has recently conducted an ESRC-funded research project, Technology, Action and Cognition in Online Anonymous Markets: A Sociological Study of Non-institutional Traders and is investigator on Evaluation Practices in Financial Markets, a five-year project funded by the European Research Council, working together with colleagues from the University of Edinburgh and the London School of Economics.

His publications include, among others, Framing Finance: The Boundaries of Markets and Modern Capitalism (University of Chicago Press, 2009) and Information, Knowledge, and Economic Life: An Introduction to the Sociology of Markets, (Oxford University Press, 2009). He is the co-editor (with Karin Knorr Cetina) of the Handbook of the Sociology of Finance (Oxford University Press, 2012) and The Sociology of Financial Markets (Oxford University Press, 2005).

Research interests include: strategic behaviour in financial markets; decision-making and cognitive processes in electronic anonymous markets; market automation and trading technologies; valuation processes in markets; the role of communication in decision-making processes; the public understanding of finance; the governance of global finance.