Research output per year
Research output per year
Personal profile
Biographical details
Bulent Menguc is Professor of Marketing. He obtained his undergraduate and Master of Science degrees from Istanbul Technical University and his PhD from Marmara University. Prior to joining King’s College, Bulent held academic positions in New Zealand (Lincoln University, Christchurch), Australia (University of Melbourne), and Canada (Brock University, Ontario).
He serves as an Associate Editor for European Journal of Marketing, and is on the editorial boards of Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, International Marketing Review, Industrial Marketing Management, Journal of Business Research, and Journal of Marketing Theory and Practice.
Research interests
Research interests include sales force management, internal marketing, marketing strategy, and market-focused management. His research has appeared in such outlets as Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Journal of International Business Studies, Journal of Product Innovation Management, Journal of Operations Management, Journal of Business Ethics, Journal of Service Research, among others.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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- 1 Similar Profiles
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Fit between customer orientation and perceived service climate: its impact on organizational identification and customer directed extra role behavior
Auh, S., Menguc, B. & Wang, F., 26 May 2015, EMAC Leuven 2015. p. 86 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review
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Customer knowledge creation capability and performance in sales teams
Menguc, B., Auh, S. & Uslu, A., Jan 2013, In: Journal of the academy of marketing science. 41, 1, p. 19-39 21 p.Research output: Contribution to journal › Article › peer-review
92 Citations (Scopus) -
Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment
Menguc, B., Jun 2013, (E-pub ahead of print) In: JOURNAL OF RETAILING. 89, 2, p. 207-218 12 p.Research output: Contribution to journal › Article › peer-review
26 Citations (Scopus) -
Achieving Fit between Learning and Market Orientation: Implications for New Product Performance
Yannopoulos, P., Auh, S. & Menguc, B., Jul 2012, In: JOURNAL OF PRODUCT INNOVATION MANAGEMENT. 29, 4, p. 531-545 15 p.Research output: Contribution to journal › Article › peer-review
71 Citations (Scopus) -
Brand as credible commitment in embedded licensing: a transaction cost perspective
Jiang, M. S. & Menguc, B., 2012, In: INTERNATIONAL MARKETING REVIEW. 29, 2, p. 134-150 17 p.Research output: Contribution to journal › Article › peer-review
15 Citations (Scopus)