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Bulent Menguc


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Personal profile

Biographical details

Bulent Menguc is Professor of Marketing. He obtained his undergraduate and Master of Science degrees from Istanbul Technical University and his PhD from Marmara University. Prior to joining King’s College, Bulent held academic positions in New Zealand (Lincoln University, Christchurch), Australia (University of Melbourne), and Canada (Brock University, Ontario).

He serves as an Associate Editor for European Journal of Marketing, and is on the editorial boards of Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, International Marketing Review, Industrial Marketing Management, Journal of Business Research, and Journal of Marketing Theory and Practice.


Research interests

Research interests include sales force management, internal marketing, marketing strategy, and market-focused management. His research has appeared in such outlets as Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Journal of International Business Studies, Journal of Product Innovation Management, Journal of Operations Management, Journal of Business Ethics, Journal of Service Research, among others.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 13 - Climate Action


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