Search results

• 2009

  How are developments in social media changing the film reviewing landscape?

  Kerrigan, F. & Yalkin, C., 2009, British Academy of Marketing Conference. Unknown Publisher, p. 1 - 1 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference paper

• Revisiting the role of critical reviews in film marketing

  Kerrigan, F. & Yalkin, C., 2009, Mashing-up Culture: The Rise of User-generated Content. University of Uppsala, p. 169-186 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference paper

• Word of mouth, critical reviews and film selection - An analysis of the impact of social media on film selection

  Kerrigan, F. & Yalkin, C., 2009, Academy of Marketing Conference. Unknown Publisher, p. 1 - 1 1 p.

  Research output: Chapter in Book/Report/Conference proceeding › Conference paper
• 2008

  Adolescents and Their Brands: An Account of Market Participation and Resistance

  Yalkin, C. & Elliott, R., 2008, Advances in Consumer Research. Unknown Publisher, p. ? - ?

  Research output: Chapter in Book/Report/Conference proceeding › Conference paper