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Finola Kerrigan


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Personal profile

Research interests

My primary interest is in marketing in the creative industries/ arts marketing. I am particularly interested in marketing film, music, visual art and theatre. I am more broadly interested in the interplay between marketing and society.I adopt interpretive research methods such as observation, interviews, diary studies etc.

Research interests (short)

Arts Marketing: Marketing Film, Music, Visual Art, Theatre; societal impact of marketing, socio-cultural branding

Biographical details

Finola's research is in the field of marketing, specifically marketing within the arts and cultural industries. To date this research has focused on production and consumption issues in film and the visual arts. Finola’s work also focuses on the impact of policy upon these sectors.  Finola is also interested in the social role of the arts and subsequently organised an ESRC funded seminar on Social Arts Marketing as part of the 'Rethinking Arts Marketing' Seminar series. She is chair of the Arts, Heritage, Non-Profit and Social Special Interest Group of the Academy of Marketing and was co-chair (with Dr Dirk vom Lehn) of the Cultural and Creative Industries Track at the British Academy of Management Conference. Finola is associate editor of the Journal of Marketing Management and on the editorial board of the British Journal of Management, Arts Marketing, An International Journal and Marketing Intelligence and Planning.  Finola’s research has been published in a range of International Journals and she is the author of Film Marketing, Elsevier (2010) and editor of Arts Marketing, Elsevier (2004) and Rethinking Arts Marketing, Routledge (2010).

Finola obtained a BA in English, Sociology and Politics from the University College Galway in 1995, a MA in European Integration from the University of Limerick in 1997 and a PhD from the University of Hertfordshire in 2005. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Doctor of Philosophy, Evaluating the impact of an integrated supply chain on the process of marketing European feature films, University of Hertfordshire

Award Date: 1 Jan 2005

Master of Arts, European Integration, University of Limerick

Award Date: 1 Jan 1997

Bachelor of Arts, English, Sociology and Politics, NUI Galway

Award Date: 1 Jan 1995


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