No photo of Gretchen Larsen

Gretchen Larsen

Dr

  • 223
    Citations

Personal profile

Research interests

Arts consumption; arts marketing; symbolic, experiential and aesthetic consumption; the consumer interest and empowerment; consumer culture.

Research interests (short)

Arts consumption; arts marketing; symbolic, experiential and aesthetic consumption; the consumer interest and empowerment; consumer culture.

Biographical details

Gretchen Larsen is a lecturer in marketing. Prior to that she held lecturing posts at the University of Bradford and the University of Otago (New Zealand). She has a PhD, MCom and a BCom (Hons) from the University of Otago and a PGC in Higher Education Practice from the University of Bradford.

Gretchen conducts research on arts consumption and marketing, and the consumer interest. Her research is built around understanding how consumers construct, perform and interpret their position in a socio-cultural world. She is an active member of the arts marketing community. In addition to publishing research in this field, Gretchen has also been involved in running seminar series and research colloquiums and has edited a number of journal special issues related to arts marketing.

Education/Academic qualification

Doctor of Philosophy, The Symbolic Consumption of Music, University of Otago

Award Date: 1 Jan 2003

Fingerprint

Dive into the research topics where Gretchen Larsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles