Research output per year
Research output per year
Personal profile
Research interests
Arts consumption; arts marketing; symbolic, experiential and aesthetic consumption; the consumer interest and empowerment; consumer culture.
Research interests (short)
Arts consumption; arts marketing; symbolic, experiential and aesthetic consumption; the consumer interest and empowerment; consumer culture.
Biographical details
Gretchen Larsen is a lecturer in marketing. Prior to that she held lecturing posts at the University of Bradford and the University of Otago (New Zealand). She has a PhD, MCom and a BCom (Hons) from the University of Otago and a PGC in Higher Education Practice from the University of Bradford.
Gretchen conducts research on arts consumption and marketing, and the consumer interest. Her research is built around understanding how consumers construct, perform and interpret their position in a socio-cultural world. She is an active member of the arts marketing community. In addition to publishing research in this field, Gretchen has also been involved in running seminar series and research colloquiums and has edited a number of journal special issues related to arts marketing.
Education/Academic qualification
Doctor of Philosophy, The Symbolic Consumption of Music, University of Otago
Award Date: 1 Jan 2003
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 10 Reduced Inequalities -
SDG 17 Partnerships for the Goals
Fingerprint
Dive into the research topics where Gretchen Larsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Consumer Rights: A Co-optation of the Contemporary Consumer Movement
Larsen, G. & Lawson, R., 2013, (Accepted/In press) In: Journal of Historical Research in Marketing.Research output: Contribution to journal › Article › peer-review
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Consumer Rights: An Assessment of Justice
Larsen, G. & Lawson, R., 2013, (Accepted/In press) In: JOURNAL OF BUSINESS ETHICS.Research output: Contribution to journal › Article › peer-review
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Editorial
Dennis, N., Larsen, G. & Macaulay, M., 2012, In: Arts Marketing: An International Journal. 2, 1, p. 4-5 2 p.Research output: Contribution to journal › Editorial › peer-review
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Fame and Fortune: A Conceptual Model of CEO Brands
Bendisch, F., Larsen, G. & Trueman, M., 2012, In: EUROPEAN JOURNAL OF MARKETING. 47, 3/4, p. 596-614 19 p.Research output: Contribution to journal › Article › peer-review
103 Citations (Scopus) -
Music Groupies: Challenging Co-creation?
Larsen, G., 2012, 11th International Colloquium of the Academy of Marketing SIG on Arts, Heritage, Nonprofit and Social Marketing.Research output: Chapter in Book/Report/Conference proceeding › Conference paper
Projects
- 1 Finished
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Marketing and ideology, marketing as ideology
Kerrigan, F. (Primary Investigator), Larsen, G. (Co-Investigator), Vom Lehn, D. (Co-Investigator) & academic, A. (Co-Investigator)
1/01/2011 → 31/12/2012
Project: Research
Activities
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Small is Beautiful: Degrowth Logic in Contemporary Consumption
Larsen, G. (Speaker)
2012Activity: Other › Types of External academic engagement - Invited talk
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Interpretive Consumer Research Workshop
Larsen, G. (Keynote/plenary speaker)
May 2011 → …Activity: Participating in or organising an event › Participation in conference
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Arts Marketing: An International Journal (Journal)
Larsen, G. (Editor)
2011 → …Activity: Publication peer-review and editorial work › Editorial activity
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Journal of Customer Behaviour (Journal)
Larsen, G. (Guest editor)
2011Activity: Publication peer-review and editorial work › Editorial activity
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Why Publish in New Journals: Meet the Editors Session
Larsen, G. (Contributor)
2011Activity: Other › Types of External academic engagement - Invited talk