Research output per year
Research output per year
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Dive into the research topics where Jianyu Hao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 1 Article
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Exploring the value of shoppable live advertising: Liveness and shoppability in advertising media and future research directions
Plangger, K., Cheng, Z. C., Hao, J., Wang, Y., Campbell, C. & Rosengren, S., 27 Apr 2021, (Accepted/In press) In: JOURNAL OF ADVERTISING RESEARCH.Research output: Contribution to journal › Article › peer-review
Open AccessFile511 Downloads (Pure)
Thesis
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Exploring Psychological Boundary Conditions of Priming in Promoting Sustainable Consumption
Author: Hao, J., 1 Aug 2023Supervisor: Plangger, K. (Supervisor) & Montecchi, M. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy
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