Search results

• 2021

  Exploring the value of shoppable live advertising: Liveness and shoppability in advertising media and future research directions

  Plangger, K., Cheng, Z. C., Hao, J., Wang, Y., Campbell, C. & Rosengren, S., 27 Apr 2021, (Accepted/In press) In: JOURNAL OF ADVERTISING RESEARCH.

  Research output: Contribution to journal › Article › peer-review

  Open Access

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  • Advertising Media 100%
  • Influencer 33%
  • Sociability 33%
  622 Downloads (Pure)