Research output per year
Research output per year
Search results
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2023
The Impact of Voice Assistants on Effort Saving, Decision Delegation and Satisfaction: An Abstract
Panton, G., Cheng, Z. M., de Regt, A., Montecchi, M. & Plangger, K., 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 267-268 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus) -
2022
Play, games and gamification: Possibilities for customer loyalty
Lam, J., Robson, K., Plangger, K., Kietzmann, J. H., Pitt, L. & McCarthy, I., 1 Jun 2022, Handbook of research in customer loyalty. Keeling, D. I., de Ruyter, K. & Cox, D. (eds.). Edward Elgar, p. 173-188Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2 Citations (Scopus) -
Redefining consumer relationships through voice technologies
Montecchi, M., Plangger, K., De Regt, A. & Mills, A. J., 22 Apr 2022, (Accepted/In press) Handbook of Research on Customer Loyalty. Keeling, D., de Ruyter, K. & Cox, D. (eds.). Cheltenham: Edward Elgar Publishing LimitedResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile213 Downloads (Pure) -
2020
Big Data Analytics, New Product Ideas, and Decision Making: An Abstract
Montecchi, M., Plangger, K., Campbell, C. & Graves, J., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 125-126 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program: An Abstract
Plangger, K., Campbell, C., Robson, K., Hao, J. & Montecchi, M., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 595-596 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2019
Customer Goodwill: How Perceived Competence and Rapport Influence eWOM’s Diagnosticity of Peer-to-Peer and Professional Access-Based Services
Pitt, C., Eriksson, T. & Plangger, K. A., 1 Jul 2019, Handbook on the Sharing Economy. Belk, R., Bardhi, F. & Eckhardt, G. (eds.). Edward ElgarResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile3 Citations (Scopus)245 Downloads (Pure) -
Dynamic game plans: Using gamification to entrain strategic renewal with environmental velocity
McCarthy, I., Plangger, K. A., Robson, K., Kietzmann, J. & Pitt, L., 15 Apr 2019, Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations. Tuncdogan, A., Lindgreen, A., Volberda, H. & van den Bosch, F. (eds.). RoutledgeResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile133 Downloads (Pure) -
2017
Queer Citizenship Branding: Brand Opportunities and Risks of Social Movements (An Extended Abstract)
Holm, S. E. & Plangger, K., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 175-180 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2016
The Customer Fishbowl: Strategic Approaches to Customer Privacy
Thompson, F. M. & Plangger, K., 2016, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 807-808 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review