Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Ko de Ruyter is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
Heller, J., Mahr, D., de Ruyter, K., schaap, E., Hilken, T., Keeling, D. I., Chylinski, M., flavian, C., jung, T. & Rauschnabel, P., 9 Feb 2023, (Accepted/In press) In: COMPUTERS IN HUMAN BEHAVIOR.Research output: Contribution to journal › Article › peer-review
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You’ve Lost That Learning Feeling: Drivers and Drawbacks of Channel Partner Disengagement with Sales Training
Pelser, J., Beccacece Satornino, C., Wetzels, M., de Ruyter, K. & Grewal, D., 21 Jun 2023, (Accepted/In press) In: International Marketing Management. 50 p.Research output: Contribution to journal › Article › peer-review
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. Loyalty-Based Learning (LBL) in Channel Enablement Programmes
Keeling, D. I. & de Ruyter, K., 4 Jul 2022, (Accepted/In press) Handbook of Research on Customer Loyalty. Edward Elgar Publishing LimitedResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Artificial Intelligence as a Market-Facing Technology: Getting Closer to the Consumer through Innovation and Insight
Barnes, S. & de Ruyter, K., 12 May 2022, In: EUROPEAN JOURNAL OF MARKETING. 4 p.Research output: Contribution to journal › Editorial › peer-review
Open AccessFile170 Downloads (Pure) -
Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence
Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D. & de Ruyter, K., 13 Apr 2022, (E-pub ahead of print) In: JOURNAL OF INTERACTIVE MARKETING. 43 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile45 Downloads (Pure)
Projects
- 1 Finished
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Improving adult health using real reward nudges through a gamification system
Plangger, K., de Ruyter, K. & Vandoros, S.
EPSRC Engineering and Physical Sciences Research Council
1/12/2018 → 31/05/2019
Project: Research