Mikka Pers


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Personal profile

Research interests

Mikka Lene Pers has a background in social and clinical psychology from the University of Copenhagen.
Mikka submitted her PhD in language, discourse and communication research on 7 March 2022. Her doctoral research on multimodal storytelling practices online was motivated by her interest in studying processes of identity construction from a narrative interactional perspective. It was conducted as part of the ERC-funded Ego-Media Project. For an introduction see here and here. 
Mikka's research focuses on storytelling practices on social media. It identifies narrative strategies used by social media users to construct and promote branded influencer identities online. This work provides valuable insight into the ways in which social media users today attempt to take control of social media afforded infrastructures of material, participants, and sites constituted around practices of sharing and following life in commercialised, algorithmically regulated, and increasingly directive social media.
Mikka has experience teaching, lecturing, and supervising students on social and personality psychology, narrative medicine, digital culture and communities, social media, and narrative identity, and contributed to the Somerset House Dear Diary’ exhibition (2017) based on her work on YouTube Mummy Vloggers (see here). Mikka works as an Associate Researcher with The Bridge Group, which promotes social equality through research.  

Education/Academic qualification

Psychology , Master of Science

External positions

The Bridge Group, The Bridge Group

30 Apr 0001 → …


  • H Social Sciences (General)
  • Social Media Research
  • Narrative Research
  • P Philology. Linguistics
  • Sociolinguistics
  • Digital Discourse Analysis
  • R Medicine (General)
  • Narrative Medicine
  • Online Patient Narratives
  • BF Psychology
  • Clinical Psychology
  • Narrative Psychology


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