King's College London

• Inconsistencies in the Behavioural Effects of Consumer Ethnocentrism: The Role of Brand, Product Category and Country of Origin

  Balabanis, G. & Siamagka, N-T., 2017, In: INTERNATIONAL MARKETING REVIEW.

  Research output: Contribution to journal › Article › peer-review

• Understanding Consumer Brand Forgiveness

  Siamagka, N. T. & Christodoulides, G., 21 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings: Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Republic of Korea: Global Alliance of Marketing & Management Associations, Vol. 2016. p. 265-269 (Global Marketing Conference; vol. 2016).

  Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

• Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing

  Siamagka, N-T. & Balabanis, G., Sep 2015, (E-pub ahead of print) In: JOURNAL OF INTERNATIONAL MARKETING. 23, 3, p. 66-86 21 p.

  Research output: Contribution to journal › Article › peer-review

• Determinants of Social Media Adoption by B2B Organizations

  Siamagka, N. T., Christodoulides, G., Michaelidou, N. & Valvi, A. C., 21 May 2015, (Accepted/In press) In: INDUSTRIAL MARKETING MANAGEMENT. 11 p.

  Research output: Contribution to journal › Article › peer-review

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