Nikoletta Siamagka

1556

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9 Article
2 Conference paper

Inconsistencies in the Behavioural Effects of Consumer Ethnocentrism: The Role of Brand, Product Category and Country of Origin
Balabanis, G. & Siamagka, N.-T., 2017, In: INTERNATIONAL MARKETING REVIEW.
Research output: Contribution to journal › Article › peer-review

Open Access
File

137 Citations (Scopus)

457 Downloads (Pure)
Understanding Consumer Brand Forgiveness
Siamagka, N. T. & Christodoulides, G., 21 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings: Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Republic of Korea: Global Alliance of Marketing & Management Associations, Vol. 2016. p. 265-269 (Global Marketing Conference; vol. 2016).
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Open Access
File
638 Downloads (Pure)
Consumers' Intention to Donate to two Children’s Charity Brands: A Comparison of Barnardo’s and BBC Children in Need
Micevski, M., Michaelidou, N. & Siamagka, N. T., 2015, In: Journal of Product and Brand Management. 24, 2, p. 134-146 13 p.
Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus)
Determinants of Social Media Adoption by B2B Organizations
Siamagka, N. T., Christodoulides, G., Michaelidou, N. & Valvi, A. C., 21 May 2015, (Accepted/In press) In: INDUSTRIAL MARKETING MANAGEMENT. 11 p.
Research output: Contribution to journal › Article › peer-review
294 Citations (Scopus)
Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing
Siamagka, N.-T. & Balabanis, G., Sept 2015, (E-pub ahead of print) In: JOURNAL OF INTERNATIONAL MARKETING. 23, 3, p. 66-86 21 p.
Research output: Contribution to journal › Article › peer-review
228 Citations (Scopus)

Understanding Brand Forgiveness: Conceptualisation and Empirical Testing
Siamagka, N. (Primary Investigator)
1/09/2015 → 31/08/2017
Project: Research

Nikoletta Siamagka

Fingerprint

Research output

Inconsistencies in the Behavioural Effects of Consumer Ethnocentrism: The Role of Brand, Product Category and Country of Origin

Understanding Consumer Brand Forgiveness

Consumers' Intention to Donate to two Children’s Charity Brands: A Comparison of Barnardo’s and BBC Children in Need

Determinants of Social Media Adoption by B2B Organizations

Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing

Projects

Understanding Brand Forgiveness: Conceptualisation and Empirical Testing