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  • 2016

    Understanding Consumer Brand Forgiveness

    Siamagka, N. T. & Christodoulides, G., 21 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings: Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Republic of Korea: Global Alliance of Marketing & Management Associations, Vol. 2016. p. 265-269 (Global Marketing Conference; vol. 2016).

    Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

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    415 Downloads (Pure)
  • 2013

    Consumer Ethnocentrism: Too Finicky?

    Balabanis, G., Siamagka, N-T. & Emmanouilides, C., 2013, EMAC 2013 42nd European Marketing Academy Conference, Istanbul.

    Research output: Chapter in Book/Report/Conference proceedingConference paper

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