Search results

• 2020

  Partnerships in Cross-Cultural Marketing and Retail Internationalization: Research Propositions

  Wang, F. & Ghauri, P., 15 Sept 2020, Handbook on Cross-Cultural Marketing. Brodowsky, G. H. & Schuster, C. P. (eds.). Edward Elgar, p. 133 19 p. (Research Handbooks in Business and Management).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review