Prokriti Mukherji

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2019
Blink: Advertising in a Multi-Media Environment: An Abstract
Furlan, F., West, D., Mukherji, P. & Nairn, A., 2019, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 13-14 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Patients’ Adoption of E-Consultation: The Role of Perceived Usefulness and Perceived Ease of Use, Trust, and Risk Aversion: An Abstract
Boussaa, A. T. T. & Mukherji, P., 2019, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 855-856 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Research output