King's College London

Research portal

Professor Roger Mortimore

  1. Brexit Britain, two years on

    Worcester, S. R., Mortimore, R., Baines, P. & Gill, M., 1 Jun 2018, In : Significance. 15, 3, p. 30-33 4 p.

    Research output: Contribution to journalArticle

  2. Seismographs for youthquakes: How do we know how the public voted in British general elections?

    Mortimore, R. G. M., 2018, Political communication in Britain: Campaigning, media and polling in the 2017 general election. Wring, D., Mortimore, R. & Atkinson, S. (eds.). Palgrave Macmillan, p. 247-264

    Research output: Chapter in Book/Report/Conference proceedingChapter

  3. Seven weeks is a long time in politics

    Wring, D., Mortimore, R. G. M. & Atkinson, S., 2018, Political communication in Britain: Campaigning, media and polling in the 2017 general election. Wring, D., Mortimore, R. & Atkinson, S. (eds.). Palgrave Macmillan, p. 1-20

    Research output: Chapter in Book/Report/Conference proceedingChapter

  4. BPC/MRS Enquiry into Election Polling 2015: Ipsos MORI Response and Perspective

    Mortimore, R. G. M., Baines, P., Worcester, R. M. & Gill, M., 1 May 2017, In : INTERNATIONAL JOURNAL OF MARKET RESEARCH. 59, 5, p. 285-300

    Research output: Contribution to journalArticle

  5. Explaining Cameron's Catastrophe

    Worcester, S. R., Mortimore, R. G. M., Baines, P. & Gill, M., 2017, IndieBooks. 208 p.

    Research output: Book/ReportBook

  6. Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election

    Wring, D. (ed.), Mortimore, R. G. M. (ed.) & Atkinson, S. (ed.), 2017, 2017: Palgrave Macmillan. 346 p.

    Research output: Book/ReportBook

  7. The polls and their context

    Mortimore, R. G. M. & Wells, A., 2017, Political Communication in Britain: Polling, Campaigning and Media in the 2015 General Election. Basingstoke: Palgrave Macmillan, p. 19-38

    Research output: Chapter in Book/Report/Conference proceedingChapter

  8. Explaining Cameron's Comeback: An Analysis of the 2015 British General Election

    Worcester, R. M., Mortimore, R. G. M., Baines, P. & Gill, M., Jan 2016, London: IndieBooks. 320 p.

    Research output: Book/ReportBook

  9. Measuring British public opinion on the Monarchy and Royal Family

    Mortimore, R. G. M., 2016, The Windsor dynasty 1910 to the present: 'Long to reign over us'?. Glencross, M., Rowbotham, J. & Kandiah, M. (eds.). Palgrave Macmillan, p. 135-156

    Research output: Chapter in Book/Report/Conference proceedingChapter

  10. Political Branding: The case of the Scottish referendum 2014

    Lannoy, C., Baines, P. & Mortimore, R. G. M., 2016, The Routledge Companion to Contemporary Brand Management. Dall'Olmo Riley, F., Singh, J. & Blankson, C. (eds.). Oxford: Routledge, p. 423-447

    Research output: Chapter in Book/Report/Conference proceedingChapter

  11. What magna carta means to the modern British public

    Mortimore, R., 1 Jan 2015, Magna Carta and its Modern Legacy. Cambridge University Press, p. 56-74 19 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  12. Asymmetry in leader image effects and the implications for leadership positioning in the 2010 British general election

    Mortimore, R., Baines, P., Crawford, I., Worcester, R. & Zelin, A., 2014, In : INTERNATIONAL JOURNAL OF MARKET RESEARCH. 56, 2, p. 185-205 21 p.

    Research output: Contribution to journalArticle

  13. Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches

    Baines, P., Crawford, I., O'Shaughnessy, N., Worcester, R. & Mortimore, R., 2014, In : Journal of Marketing Management. 30, 1-2, p. 172-200 29 p.

    Research output: Contribution to journalArticle

  14. ‘Cameron's Problem with Women’: The Reporting and the Reality of Gender-Based Trends in Attitudes to the Conservatives, 2010–2011

    Mortimore, R., Skinner, G. & Mludzinski, T., 2013, In : PARLIAMENTARY AFFAIRS. 68, 1, p. 97-115 19 p.

    Research output: Contribution to journalArticle

  15. Explaining Cameron's Coalition: How it came about - an analysis of the 2010 British general election

    Worcester, R. M., Mortimore, R., Baines, P. R. & Gill, M., 2011, London: Biteback Publishing. 358 p.

    Research output: Book/ReportBook

  16. Political communication in Britain: the leader debates, the campaign and the media in the 2010 general election

    Wring, D. (ed.), Mortimore, R. (ed.) & Atkinson, S. (ed.), 2011, Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. 349 p.

    Research output: Book/ReportBook

  17. Implementing and interpreting market-orientation in practice: lessons from the UK

    Mortimore, R. & Gill, M., 2010, Global Political Marketing. Lees-Marshment, J., Stromback, J. & Rudd, C. (eds.). London: Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter

  18. Examining the academic/commercial divide in marketing research

    Baines, P. R., Brennan, R., Gill, M. & Mortimore, R., 2009, In : EUROPEAN JOURNAL OF MARKETING. 43, 11-12, p. 1289-1299 11 p., N/A.

    Research output: Contribution to journalEditorial

  19. Blair's Britain: the political legacy; political trends in Britain 1997-2007 and what they mean for the future

    Mortimore, R., Clark, J., Pollard, N. & Ipsos MORI (Firm), 2007, 58 p. London : Ipsos MORI.

    Research output: Other contribution

  20. Political communications: the general election campaign of 2005

    Wring, D., Green, J., Mortimore, R. & Atkinson, S. W., 2007, New York: Palgrave Macmillan. 288 p.

    Research output: Book/ReportBook

  21. Elections in Britain: a voter's guide

    Leonard, R. L. & Mortimore, R., 2005, 5th ed. ed. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. 281 p.

    Research output: Book/ReportBook

  22. Explaining Labour's landslip

    Worcester, R. M., Mortimore, R. & Baines, P., 2005, London: Politico's. 377 p.

    Research output: Book/ReportBook

  23. Product Attribute-Based Voter Segmentation and Resource Advantage Theory

    Baines, P. R., Worcester, R. M., Jarrett, D. & Mortimore, R., 2005, In : Journal of Marketing Management. 21, 9-10, p. 1079-1115 37 p.

    Research output: Contribution to journalArticle

  24. Children’s acquisition of political opinions

    Mortimore, R. & Tyrrell, C., Aug 2004, In : Journal of Public Affairs. 4, 3, p. 279-298 20 p.

    Research output: Contribution to journalArticle

  25. Winning women's votes: Labour's key to the next election

    Turquet, L., Elgood, J. & Mortimore, R., 2004, 16 p. London : Fawcett Society.

    Research output: Other contribution

  26. Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective

    Baines, P., Worcester, R. M., Jarrett, D. & Mortimore, R., 2003, In : Journal of Marketing Management. 19, 1-2, p. 225-250 26 p.

    Research output: Contribution to journalArticle

  27. Why politics needs marketing

    Mortimore, R., 2003, In : INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING. 8, p. 107-121

    Research output: Contribution to journalArticle

  28. Political communications: the general election campaign of 2001

    Bartle, J., Atkinson, S. & Mortimore, R., 2002, London: Frank Cass. 296 p.

    Research output: Book/ReportBook

  29. Elections in Britain: a voter's guide

    Leonard, R. L. & Mortimore, R., 2001, 4th ed. ed. New York: St. Martin's Press. 273 p.

    Research output: Book/ReportBook

  30. Explaining Labour's second landslide

    Worcester, R. M. & Mortimore, R., 2001, London: Politico's Pub. 330 p.

    Research output: Book/ReportBook

  31. Explaining Labour's landslide

    Worcester, R. M. & Mortimore, R., 1999, London: Politico's Pub. 270 p.

    Research output: Book/ReportBook

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