Personal profile

Research interests (short)

Cybersecurity; privacy-enhancing technologies (PETs); human-computer interaction (HCI); usable security and privacy; privacy and human rights.


Ruba is always on the lookout for talented Ph.D. students to work with her on topics sitting at the intersection of cybersecurity, privacy, HCI, and at-risk/marginalized populations. Interested candidates should email her (at their CV, a short research proposal, and any previous publications.



Biographical details

Biography: Ruba Abu-Salma is a Lecturer in Computer Science at King’s College London (KCL). Ruba is affiliated with the Cybersecurity Group and the Human Centered Computing Group in the Department of Informatics. Her research is interdisciplinary. She works at the intersection of cybersecurity, privacy, human-computer interaction (HCI), and public policy. She aims to understand and improve people’s security, privacy, and safety decision-making processes, with a focus on vulnerable, marginalized, and/or stigmatized populations. Her work has been published at top-tier venues, including IEEE S&P (Oakland), USENIX Security, and ACM CHI. Her work has also been covered by the popular press such as The New York Times, The Register, and CNET.


Before joining KCL in 2021, Ruba was a Postdoctoral Researcher in the Usable Security and Privacy Group at the International Computer Science Institute (ICSI) at the University of California, Berkeley, and in the PRIVATICS Team at INRIA Sophia Antipolis.


Ruba defended her doctoral dissertation in 2019, earning a Ph.D. in Computer Science from University College London (UCL). Her dissertation focused on designing user-centered privacy-enhancing technologies. As a postgraduate student, she was supported by Google, a Marie-Skłodowska Curie Research Fellowship, and a Supporting Usability and Design in Security (SUDS) Fellowship from the Open Technology Fund (OTF). She also performed research at the Cambridge Cybercrime Center, Brave, and Telefónica Research.


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

Computer Science, Doctor of Philosophy, Designing User-Centered Privacy-Enhancing Technologies, University College London (UCL)

… → 2020


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Collaborations and top research areas from the last five years

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