Shintaro Okazaki

2025

Rebellion against resilience? The experience of women entrepreneurs in the context of poly-crisis

Itani, M., Rayan, F., Fathallah, R., Okazaki, S. & Jamali, D., 25 Mar 2025, (Accepted/In press) In: INTERNATIONAL SMALL BUSINESS JOURNAL.

Research output: Contribution to journal › Article › peer-review

2023

What do we know about consumers’ ontological security in disaster scenarios?

Fawaz, R., Bourliataux-Lajoinie, S., Rößner, A. & Okazaki, S., Jul 2023, In: International Journal Of Consumer Studies. 47, 4, p. 1483-1499 17 p.

Research output: Contribution to journal › Article › peer-review

Open Access

File

7 Citations (Scopus)

153 Downloads (Pure)

2022

Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience

Liu-Thompkins, Y., Okazaki, S. & Li, H., Nov 2022, In: Journal of the academy of marketing science. 50, 6, p. 1198-1218 21 p.

Research output: Contribution to journal › Article › peer-review

Open Access

File

144 Citations (Scopus)

404 Downloads (Pure)

2020

Assessing Stakeholder Network Engagement

Okazaki, S., Plangger, K., Roulet, T. & Menendez, H., 24 Oct 2020, (Accepted/In press) In: EUROPEAN JOURNAL OF MARKETING.

Research output: Contribution to journal › Article › peer-review

Open Access

File

225 Downloads (Pure)

Exploring digital corporate social responsibility communications on Twitter

Okazaki, S., Plangger, K. A., West, D. & Menendez, H., 1 Sept 2020, In: Journal of Business Research. p. 675–682 7 p.

Research output: Contribution to journal › Article › peer-review

Open Access

File

121 Citations (Scopus)

932 Downloads (Pure)

The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective

Ettinger, A., Grabner-Kräuter, S., Okazaki, S. & Terlutter, R., 18 Jun 2020, (E-pub ahead of print) In: JOURNAL OF TRAVEL RESEARCH. 0, 0, p. 618-638 20 p.

Research output: Contribution to journal › Article › peer-review

Open Access

File

62 Citations (Scopus)

274 Downloads (Pure)

Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review

Okazaki, S., Eisend, M., Plangger, K., de Ruyter, K. & Grewal, D., Dec 2020, In: JOURNAL OF RETAILING. 96, 4, p. 458-473 16 p.

Research output: Contribution to journal › Article › peer-review

Open Access

File

90 Citations (Scopus)

523 Downloads (Pure)

2019

Disasters, hope, and globalization: Exploring self- identification with global consumer culture in Japan

Okazaki Ono, S., Taylor, C. R., Henseler, J. & Vargas, P., 12 Jan 2019, (Accepted/In press) In: INTERNATIONAL MARKETING REVIEW.

Research output: Contribution to journal › Article › peer-review

Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

Okazaki Ono, S., Schuberth, F., Tagashira, T. & Guimaraes Andrade, M. V., 6 Dec 2019, (E-pub ahead of print) In: Journal of Business Research.

Research output: Contribution to journal › Article › peer-review

Open Access

File

43 Citations (Scopus)

135 Downloads (Pure)

2017

Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor

Okazaki Ono, S., Andreu, L. & Campo, S., Jan 2017, In: International Journal of Tourism Research. 19, 1, p. 107–119

Research output: Contribution to journal › Article › peer-review

Open Access

File

80 Citations (Scopus)

655 Downloads (Pure)

The curious versus the overwhelmed: Factors influencing QR codes scan intention

Okazaki, S., Navarro, A., Mukherji, P. & Plangger, K., 28 Oct 2017, (E-pub ahead of print) In: Journal of Business Research.

Research output: Contribution to journal › Article › peer-review

Open Access

File

22 Citations (Scopus)

623 Downloads (Pure)

2015

A Latent Class Analysis of Spanish Travelers’ Mobile Internet Usage in Travel Planning and Execution

Okazaki Ono, S., Campo, S., Andreu, L. & Romero, J., 1 May 2015, In: Cornell Hospitality Quarterly. 56, 2

Research output: Contribution to journal › Article › peer-review

41 Citations (Scopus)

Do global brands use similar executional styles across cultures? A comparison of U.S. and Japanese television advertisin

Taylor, C. R. & Okazaki, S., 2015, In: JOURNAL OF ADVERTISING. 44, 3, p. 276-288 13 p.

Research output: Contribution to journal › Article › peer-review

49 Citations (Scopus)

Responses when the earth trembles: The impact of community awareness campaigns on protective behavior

Okazaki, S., Benavent-Climent, A., Navarro, A. & Henseler, J., 1 Jun 2015, In: Journal of Public Policy & Marketing. 34, 1, p. 4-18 15 p.

Research output: Contribution to journal › Article › peer-review

21 Citations (Scopus)

Using Twitter to engage with customers: a data mining approach

Okazaki Ono, S., Diaz-Martin, A. & Rozano, M., 1 Jun 2015, In: INTERNET RESEARCH. 25, 3, p. 416-434

Research output: Contribution to journal › Article › peer-review

80 Citations (Scopus)

2013

A Multi-Country Examination of Hard-Sell and Soft-Sell Advertising: Comparing Global Consumer Positioning in Holistic- and Analytic-Thinking Cultures

Okazaki, S., Mueller, B. & Diehl, S., 2013, In: JOURNAL OF ADVERTISING RESEARCH. 53, 3, p. 258-272 15 p.

Research output: Contribution to journal › Article › peer-review

36 Citations (Scopus)

Exploring convenience in mobile commerce: Moderating effects of gender

Okazaki, S. & Mendez, F., May 2013, In: COMPUTERS IN HUMAN BEHAVIOR. 29, 3, p. 1234–1242 9 p.

Research output: Contribution to journal › Article › peer-review

166 Citations (Scopus)

Perceived ubiquity in mobile services

Okazaki, S. & Mendez, F., 1 May 2013, In: JOURNAL OF INTERACTIVE MARKETING. 27, 2, p. 98–111 14 p.

Research output: Contribution to journal › Article › peer-review

146 Citations (Scopus)

Social media and international advertising: Theoretical challenges and future directions

Okazaki, S. & Taylor, C. R., 2013, In: INTERNATIONAL MARKETING REVIEW. 30, 1, p. 56-71 16 p.

Research output: Contribution to journal › Article › peer-review

262 Citations (Scopus)

2012

Benchmarking the use of QR Code in mobile promotion: Three studies in Japan

Okazaki, S., Li, H. & Hirose, M., 2012, In: JOURNAL OF ADVERTISING RESEARCH. 52, 1, p. 102–117 16 p.

Research output: Contribution to journal › Article › peer-review

55 Citations (Scopus)

Factors Affecting Mobile Diabetes Monitoring Adoption Among Physicians: Questionnaire Study and Path Model

Okazaki, S., Castañeda, J. A., Sanz, S. & Henseler, J., 21 Dec 2012, In: Journal of Medical Internet Research. 14, 6, p. e183

Research output: Contribution to journal › Article › peer-review

31 Citations (Scopus)

Privacy concerns in Quick Response code mobile promotion: The role of social anxiety and situational involvement

Okazaki, S., Navarro, A. & Molina, F. J., 1 Jun 2012, In: INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 16, 4, p. 5-

Research output: Contribution to journal › Article › peer-review

42 Citations (Scopus)

Responses to an advergaming campaign on a mobile social networking site: An initial research report

Okazaki, S. & Yagüe, M. J., Jan 2012, In: COMPUTERS IN HUMAN BEHAVIOR. 28, 1, p. 78-86 8 p.

Research output: Contribution to journal › Article › peer-review

45 Citations (Scopus)

2011

Has the time finally come for the medium of the future? Research on mobile advertising

Okazaki, S. & Barwise, P., 2011, In: JOURNAL OF ADVERTISING RESEARCH. 51, 1, p. 59-71 13 p.

Research output: Contribution to journal › Article › peer-review

46 Citations (Scopus)

2010

Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese Consumers

Okazaki, S., Mueller, B. & Taylor, C. R., 1 Jun 2010, In: JOURNAL OF INTERNATIONAL MARKETING. 18, 2, p. 20-34 15 p.

Research output: Contribution to journal › Article › peer-review

120 Citations (Scopus)

Measuring hard sell vs. soft sell advertising appeals

Okazaki, S., Mueller, B. & Taylor, C. R., 2010, In: JOURNAL OF ADVERTISING. 39, 2, p. 5-20 16 p.

Research output: Contribution to journal › Article › peer-review

118 Citations (Scopus)

2009

Consumer privacy concerns and preference for degree of regulatory control: A study of mobile advertising in Japan

Okazaki, S., Li, H. & Hirose, M., 2009, In: JOURNAL OF ADVERTISING. 38, 4, p. 63-77 15 p.

Research output: Contribution to journal › Article › peer-review

225 Citations (Scopus)

Does gender affect media choice in travel information search? On the use of mobile Internet

Okazaki, S. & Hirose, M., 2009, In: TOURISM MANAGEMENT. 30, 6, p. 794–804

Research output: Contribution to journal › Article › peer-review

119 Citations (Scopus)

The tactical use of mobile marketing: How adolescents’ social networking can best shape brand extensions

Okazaki, S., Mar 2009, In: JOURNAL OF ADVERTISING RESEARCH. 49, 1, p. 12-26 15 p.

Research output: Contribution to journal › Article › peer-review

64 Citations (Scopus)

2008

Capturing Global Youth: Mobile Gaming in the US, Spain and the Czech Republic

Okazaki, S., Skapa, R. & Grande, I., 2008, In: Journal of Computer-Mediated Communication. 13, 4, p. 827-855

Research output: Contribution to journal › Article › peer-review

64 Citations (Scopus)

Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

Okazaki, S., 2008, In: Psychology & Marketing. 25, 8, p. 714–731

Research output: Contribution to journal › Article › peer-review

68 Citations (Scopus)

Global website standardization in the new EU member states: Initial observations from Poland and the Czech Republic

Okazaki, S. & Skapa, R., 2008, In: EUROPEAN JOURNAL OF MARKETING. 42, 11/12, p. 1224-1245

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets

Okazaki, S. & Taylor, C. R., 2008, In: Journal of Business Research. p. 4-12

Research output: Contribution to journal › Article › peer-review

94 Citations (Scopus)

2007

Cross-cultural advertising research: Where we’ve been and where we need to go

Okazaki, S. & Mueller, B., 2007, In: INTERNATIONAL MARKETING REVIEW. 24, 5, p. 499-518

Research output: Contribution to journal › Article › peer-review

131 Citations (Scopus)

How mobile advertising works: The role of trust in improving attitudes and recall

Okazaki, S., Katsukura, A. & Nishiyama, M., 2007, In: JOURNAL OF ADVERTISING RESEARCH. 47, 2, p. 65-178

Research output: Contribution to journal › Article › peer-review

112 Citations (Scopus)

Lessons learned from i-mode: What makes consumers click wireless banner ads?

Okazaki, S., 2007, In: COMPUTERS IN HUMAN BEHAVIOR. 23, 3, p. 1692–1719

Research output: Contribution to journal › Article › peer-review

51 Citations (Scopus)

Market convergence and standardized advertising in the European Union

Okazaki, S., Taylor, C. R. & Doh, J. P., 2007, In: JOURNAL OF WORLD BUSINESS. 42, 4, p. 384-400

Research output: Contribution to journal › Article › peer-review

33 Citations (Scopus)

2006

Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance

Okazaki, S., Taylor, C. R. & Zou, S., 2006, In: JOURNAL OF ADVERTISING. 35, 3, p. 17-33

Research output: Contribution to journal › Article › peer-review

80 Citations (Scopus)

Excitement or sophistication? A preliminary exploration of online brand personality

Okazaki, S., 2006, In: INTERNATIONAL MARKETING REVIEW. 23, 3, p. 279 - 303

Research output: Contribution to journal › Article › peer-review

93 Citations (Scopus)

What do we know about mobile Internet adopters? A cluster analysis

Okazaki, S., 2006, In: Information & Management. 43, 2, p. 127-141

Research output: Contribution to journal › Article › peer-review

196 Citations (Scopus)

Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union

Taylor, C. R. & Okazaki, S., 2006, In: JOURNAL OF INTERNATIONAL MARKETING. 14, 1, p. 98-120

Research output: Contribution to journal › Article › peer-review

45 Citations (Scopus)

2005

Searching the Web for global brands: How American brands standardise their websites in Europe

Okazaki, S., 2005, In: EUROPEAN JOURNAL OF MARKETING. 39, 1/2, p. 87-109

Research output: Contribution to journal › Article › peer-review

48 Citations (Scopus)

Shintaro Okazaki

Research output

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