Stefanie Jirsak — King's College London

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Shedding Light on the Minds of Delighted Customers: An Investigation Into the Effect of the Intrinsic Processing on the Magnitude and Endurance of Customer Delight in Hedonic and Utilitarian Consumption Settings Using Dual-Processing Theory
Author: Jirsak, S., 2018
Supervisor: West, D. (Supervisor), Siamagka, N. (Supervisor) & Mattison Thompson, F. (Supervisor)
Student thesis: Doctoral Thesis › Doctor of Philosophy

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