Award for Best Paper Published in the International Journal of Advertising in 2017

  • Maslowska, Ewa (Recipient), Malthouse, Edward C. (Recipient) & Bernritter, Stefan (Recipient)

Prize: Prize (including medals and awards)

Description

Awarded to the paper: Maslowska, E., Malthouse, E.C., & Bernritter, S.F. (2017). Too Good To Be True: The Role of Online Reviews’ Features in Probability to Buy. International Journal of Advertising, 36(1), 142-163.
Degree of recognitionInternational
Granting OrganisationsInternational Journal of Advertising