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53 Million Artists: White Paper

Research output: Book/ReportCommissioned report

Original languageEnglish
Publisher53 Million Artists
Number of pages5
PublishedNov 2014


King's Authors


53 Million Artists (53MA) is a positive action national campaign, an action
research study, and a collaborative art project that aims to realise the creative
potential of every human being in England by giving time and space for
creative and artistic practice and reflection. It seeks to counter the received
wisdom that art is for the few; that creativity is the preserve of an elite, and that
many of us don’t possess creative potential.
During a 6 month pilot research study funded by the Cultural Institute at King’s
and Arts Council England, 53MA has trialed two main forms of ‘positive action’:
i) a guided initiative in the workplace, where participants were given one
day a month over a 3 month period to work on their own creative
practice, with the support of an initial 53MA workshop and guided
challenges available online; and
ii) the provision of guided creative challenges available online (only) that
encourage everyone with access to the site to engage with creative
practice and doing art.

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