A New Era in Art Consumption: Consumers’ Perceptions of Trust, Value, and Purchase Intention in the Context of Online Art Intermediaries

Marianna Croce, Ilia Protopapa

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association
PublisherAmerican Marketing Association
Publication statusPublished - 2022
Event2022 AMA Winter Academic Conference - United States, Las Vegas, United States
Duration: 10 Feb 2022 → …
https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Conference

Conference2022 AMA Winter Academic Conference
Country/TerritoryUnited States
CityLas Vegas
Period10/02/2022 → …
Internet address

Keywords

  • art consumption
  • Artefacts
  • Consumer Behavior

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