King's College London

Research portal

A Rose By Any Other Name? Strategic Communications in Israel

Research output: Contribution to journalArticlepeer-review

David Siman-Tov, Ofer Fridman

Original languageEnglish
Pages (from-to)17-52
Number of pages36
JournalDefence Strategic Communications
Volume8
Published3 Jul 2020

Documents

King's Authors

Abstract

The term strategic communications is missing from the Israeli academic and professional discourse. Instead, there are three different conceptual approaches to state communication in Israel—hasbara, public diplomacy, and cognitive campaign. Analysing the history of the development and employment of these three concepts, this article makes two contributions important for the field of strategic communications. First, it analyses how Israel has found itself with various approaches; why it does not have one comprehensive framework; and whether any of the three approaches can be considered the equivalent of ‘Israeli strategic communications’. Second, based on the case of Israel, it establishes the need for states to have an exhaustive conceptual framework to conduct strategic communications and the consequences of the absence of such a framework.

Download statistics

No data available

View graph of relations

© 2020 King's College London | Strand | London WC2R 2LS | England | United Kingdom | Tel +44 (0)20 7836 5454