Alternate Reality Games:  Promotion and Participatory Culture

Stephanie Janes

doi:10.4324/9781351174749

Alternate Reality Games: Promotion and Participatory Culture

Stephanie Janes

Culture, Media & Creative Industries

Research output: Book/Report › Book › peer-review

4 Citations (Scopus)

Abstract

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today.

With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies.

Original language	English
Publisher	Routledge
Number of pages	144
ISBN (Electronic)	9781351174749
ISBN (Print)	9780815386803
DOIs	https://doi.org/10.4324/9781351174749
Publication status	Published - 13 Aug 2019

Publication series

Name	Routledge Critical Advertising Studies
Publisher	Routledge

Keywords

Alternate Reality Games
Promotion
Participatory Culture

Access to Document

10.4324/9781351174749

Cite this

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