An abstract: Does communicating destination safety matter?

TY - CHAP

T1 - An abstract: Does communicating destination safety matter?

AU - Wang, Fatima

AU - Lopez, Carmen

AU - Harwood, Steven

PY - 2019/4

Y1 - 2019/4

N2 - Tourists tend to shy away from places that appear to be unsafe. Does this mean that the opposite is true? Would tourists choose destinations based on how safe these destinations may be? For first-time travellers, destination advertising and communication help create images of the place and develop expectations on the travel experience. To what extent would communication safety influence travel intentions and how?

AB - Tourists tend to shy away from places that appear to be unsafe. Does this mean that the opposite is true? Would tourists choose destinations based on how safe these destinations may be? For first-time travellers, destination advertising and communication help create images of the place and develop expectations on the travel experience. To what extent would communication safety influence travel intentions and how?

U2 - https://doi.org/10.1007/978-3-030-02568-7_191

DO - https://doi.org/10.1007/978-3-030-02568-7_191

M3 - Conference paper

SN - 978-3-030-02567-0

SP - 707

EP - 708

BT - Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018

A2 - Rossi, P.

A2 - Krey, N.

PB - Springer

ER -