Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience

Yuping Liu-Thompkins*, Shintaro Okazaki, Hairong Li

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

117 Citations (Scopus)
386 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience'. Together they form a unique fingerprint.

Economics, Econometrics and Finance