Artificial Intelligence as a Market-Facing Technology: Getting Closer to the Consumer through Innovation and Insight

Stuart Barnes, Ko de Ruyter

Research output: Contribution to journal › Editorial › peer-review

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Original language	English
Number of pages	4
Journal	EUROPEAN JOURNAL OF MARKETING
Publication status	Published - 12 May 2022

Keywords

@article{2b67cafb38b64248acbee396d4c2558e,

title = "Artificial Intelligence as a Market-Facing Technology: Getting Closer to the Consumer through Innovation and Insight",

keywords = "AI Marketing",

author = "Stuart Barnes and {de Ruyter}, Ko",

year = "2022",

month = may,

day = "12",

language = "English",

journal = "EUROPEAN JOURNAL OF MARKETING",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

}