Assessment of Young People's Exposure to Alcohol Marketing in Audiovisual and Online Media

TY - JOUR

T1 - Assessment of Young People's Exposure to Alcohol Marketing in Audiovisual and Online Media

AU - Winpenny, Eleanor

AU - Patil, Sunil

AU - Elliott, Marc

AU - Villalba, Lidia

AU - Hinrichs, Saba

AU - Marteau, Theresa

AU - Nolte, Ellen

PY - 2012

Y1 - 2012

N2 - Drawing on a range of methodological approaches, work presented in this report provides  a quantitative exposure assessment using viewership and advertising data and an analysis of  alcohol portrayals in television advertising in the UK, the Netherlands and Germany,  alongside an exploration of exposure to online alcohol advertising in the UK. Findings of  this work seek to inform the development of effective regulatory policies (including selfregulation) to protect young people. The findings also inform approaches for monitoring  changes over time and enable comparative work, between and within populations

AB - Drawing on a range of methodological approaches, work presented in this report provides  a quantitative exposure assessment using viewership and advertising data and an analysis of  alcohol portrayals in television advertising in the UK, the Netherlands and Germany,  alongside an exploration of exposure to online alcohol advertising in the UK. Findings of  this work seek to inform the development of effective regulatory policies (including selfregulation) to protect young people. The findings also inform approaches for monitoring  changes over time and enable comparative work, between and within populations

M3 - Article

JO - European Commission

JF - European Commission

IS - September

ER -