Branding, legitimation and the power of museums: The case of the Louvre Abu Dhabi

Research output: Contribution to journalArticlepeer-review

1016 Downloads (Pure)


Museums and cultural developments are on the rise in the Gulf region. The United Arab Emirates is home to some of the most ambitious and extravagant museum projects in the world. In this article, I consider the example of the Louvre Abu Dhabi, exploring some of its underlying dynamics and context. I focus mainly on the relationship between branding and legitimation while placing my analysis within a wider critical debate, which includes discussions on the link between museums and identity, the legitimizing role of architecture, and the various contentious concerns and controversies surrounding the Louvre Abu Dhabi project. I conclude that the United Arab Emirates and other neighbouring countries have an excellent opportunity for innovation in the cultural field if they are willing to critically and ethically found their cultural developments on an ethos of inclusivity, openness, experimentation, non-exploitation and curatorial courage.
Original languageEnglish
Pages (from-to)322-341
Number of pages20
JournalMuseum and Society
Issue number3
Early online date31 Jul 2015
Publication statusPublished - 31 Jul 2015


  • Branding, legitimation, Louvre Abu Dhabi, identity, power


Dive into the research topics of 'Branding, legitimation and the power of museums: The case of the Louvre Abu Dhabi'. Together they form a unique fingerprint.

Cite this