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Branding natural resources: science, violence and marketing in the making of teak

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article numberN/A
Pages (from-to)517-530
Number of pages14
JournalInstitute of British Geographers. Transactions
Volume38
Issue number4
Early online date11 Mar 2013
DOIs
E-pub ahead of print11 Mar 2013
PublishedOct 2013

King's Authors

Abstract

This paper explores the branding of natural resources using a case study of teak. While scholars write about brands and branding as well as natural resources, few of them connect the two, let alone trace geographical and historical patterns of development. Yet studying the intersection of brands, natural resources, geography and history yields rich insights about how both brands and natural resources have come to be defined. Rejecting narrow
understandings of branding, the paper instead builds a broader appreciation of this phenomenon using a Foucauldian framework that sees it as a form of government. It identifies three tools – science, violence and marketing – that inform the genesis of brands, exploring their deployment in the making of teak with reference to selected historical and geographical entanglements of the British Empire and former colonies (notably Burma as prime country of origin).

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