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Branding natural resources: science, violence and marketing in the making of teak

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Branding natural resources: science, violence and marketing in the making of teak. / Bryant, Raymond.

In: Institute of British Geographers. Transactions, Vol. 38, No. 4, N/A, 10.2013, p. 517-530.

Research output: Contribution to journalArticlepeer-review

Harvard

Bryant, R 2013, 'Branding natural resources: science, violence and marketing in the making of teak', Institute of British Geographers. Transactions, vol. 38, no. 4, N/A, pp. 517-530. https://doi.org/10.1111/tran.12006

APA

Bryant, R. (2013). Branding natural resources: science, violence and marketing in the making of teak. Institute of British Geographers. Transactions, 38(4), 517-530. [N/A]. https://doi.org/10.1111/tran.12006

Vancouver

Bryant R. Branding natural resources: science, violence and marketing in the making of teak. Institute of British Geographers. Transactions. 2013 Oct;38(4):517-530. N/A. https://doi.org/10.1111/tran.12006

Author

Bryant, Raymond. / Branding natural resources: science, violence and marketing in the making of teak. In: Institute of British Geographers. Transactions. 2013 ; Vol. 38, No. 4. pp. 517-530.

Bibtex Download

@article{dade9fb473ac4ae39aa1f24d47d7c7b1,
title = "Branding natural resources: science, violence and marketing in the making of teak",
abstract = "This paper explores the branding of natural resources using a case study of teak. While scholars write about brands and branding as well as natural resources, few of them connect the two, let alone trace geographical and historical patterns of development. Yet studying the intersection of brands, natural resources, geography and history yields rich insights about how both brands and natural resources have come to be defined. Rejecting narrowunderstandings of branding, the paper instead builds a broader appreciation of this phenomenon using a Foucauldian framework that sees it as a form of government. It identifies three tools – science, violence and marketing – that inform the genesis of brands, exploring their deployment in the making of teak with reference to selected historical and geographical entanglements of the British Empire and former colonies (notably Burma as prime country of origin).",
author = "Raymond Bryant",
year = "2013",
month = oct,
doi = "10.1111/tran.12006",
language = "English",
volume = "38",
pages = "517--530",
journal = "Institute of British Geographers. Transactions",
issn = "1478-4009",
publisher = "Wiley",
number = "4",

}

RIS (suitable for import to EndNote) Download

TY - JOUR

T1 - Branding natural resources: science, violence and marketing in the making of teak

AU - Bryant, Raymond

PY - 2013/10

Y1 - 2013/10

N2 - This paper explores the branding of natural resources using a case study of teak. While scholars write about brands and branding as well as natural resources, few of them connect the two, let alone trace geographical and historical patterns of development. Yet studying the intersection of brands, natural resources, geography and history yields rich insights about how both brands and natural resources have come to be defined. Rejecting narrowunderstandings of branding, the paper instead builds a broader appreciation of this phenomenon using a Foucauldian framework that sees it as a form of government. It identifies three tools – science, violence and marketing – that inform the genesis of brands, exploring their deployment in the making of teak with reference to selected historical and geographical entanglements of the British Empire and former colonies (notably Burma as prime country of origin).

AB - This paper explores the branding of natural resources using a case study of teak. While scholars write about brands and branding as well as natural resources, few of them connect the two, let alone trace geographical and historical patterns of development. Yet studying the intersection of brands, natural resources, geography and history yields rich insights about how both brands and natural resources have come to be defined. Rejecting narrowunderstandings of branding, the paper instead builds a broader appreciation of this phenomenon using a Foucauldian framework that sees it as a form of government. It identifies three tools – science, violence and marketing – that inform the genesis of brands, exploring their deployment in the making of teak with reference to selected historical and geographical entanglements of the British Empire and former colonies (notably Burma as prime country of origin).

U2 - 10.1111/tran.12006

DO - 10.1111/tran.12006

M3 - Article

VL - 38

SP - 517

EP - 530

JO - Institute of British Geographers. Transactions

JF - Institute of British Geographers. Transactions

SN - 1478-4009

IS - 4

M1 - N/A

ER -

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