Brands and brand management under threat in an age of fake news

Kirk Plangger, Leyland Pitt

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)141
Number of pages143
JournalJournal of Product and Brand Management
Volume29
Issue number2
Publication statusPublished - 2020

Keywords

  • Fake news
  • Brand management

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