Charting value creation strategies B2B salespeople use throughout the sales process: Learning from social media influencers

Zixuan (Mia) Cheng*, Kirk Plangger, Cai ‘Mitsu’ Feng, Colin L. Campbell, Leyland Pitt

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
516 Downloads (Pure)

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Social Sciences