Chinese Consumer Ethnocentrism: A Field Experiment

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Science Conference
Publication statusPublished - 2010
EventMarketing Science Conference INFORMS - Cologne, Germany
Duration: 22 Jul 2010 → …

Conference

ConferenceMarketing Science Conference INFORMS
Country/TerritoryGermany
Period22/07/2010 → …

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