Original language | English |
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Title of host publication | Brands |
Subtitle of host publication | Interdisciplinary Perspectives |
Publisher | Taylor and Francis Inc. |
Pages | 107-115 |
Number of pages | 9 |
Volume | 19 |
ISBN (Electronic) | 9781317658535 |
ISBN (Print) | 9781138787964 |
DOIs | |
Publication status | Published - 27 Nov 2014 |
Commentary: The cultural approach to branding
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
5
Citations
(Scopus)