Commentary: The cultural approach to branding

Giana M. Eckhardt*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationBrands
Subtitle of host publicationInterdisciplinary Perspectives
PublisherTaylor and Francis Inc.
Pages107-115
Number of pages9
Volume19
ISBN (Electronic)9781317658535
ISBN (Print)9781138787964
DOIs
Publication statusPublished - 27 Nov 2014

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