Consumer Ethnocentrism: Too Finicky?

George Balabanis, Nikoletta-Theofania Siamagka, Christos Emmanouilides

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationEMAC 2013 42nd European Marketing Academy Conference, Istanbul
Publication statusPublished - 2013

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