Original language | English |
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Title of host publication | EMAC 2013 42nd European Marketing Academy Conference, Istanbul |
Publication status | Published - 2013 |
Consumer Ethnocentrism: Too Finicky?
George Balabanis, Nikoletta-Theofania Siamagka, Christos Emmanouilides
Research output: Chapter in Book/Report/Conference proceeding › Conference paper