Consumers’ Online Brand Endorsements

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advertising in New Formats and Media: Current Research and Implications for Marketers
Editors	Patrick de Pelsmacker
Publisher	Emerald Group Publishing Limited
Pages	189-209
ISBN (Print)	978-1-78560-313-6
Publication status	Published - 2016

Cite this

@inbook{a27cd469d2d4485a85f814c2c5b5195b,

title = "Consumers{\textquoteright} Online Brand Endorsements",

author = "Stefan Bernritter and Verlegh, \{Peeter W.J.\} and Smit, \{Edith G.\}",

year = "2016",

language = "English",

isbn = "978-1-78560-313-6",

pages = "189--209",

editor = "\{de Pelsmacker\}, Patrick",

booktitle = "Advertising in New Formats and Media: Current Research and Implications for Marketers",

publisher = "Emerald Group Publishing Limited",

}