Creating a social media strategy for an international cardiothoracic research network: a scoping review

Suzanne Fredericks; Tammy Bae; Mark Sochaniwskyj; Julie Sanders; Geraldine Martorella; Rochelle Wynne

doi:10.1093/eurjcn/zvad029

Creating a social media strategy for an international cardiothoracic research network: a scoping review

Suzanne Fredericks^*, Tammy Bae, Mark Sochaniwskyj, Julie Sanders, Geraldine Martorella, Rochelle Wynne

^*Corresponding author for this work

Digital Health & Applied Tech Assessment

Research output: Contribution to journal › Review article › peer-review

Abstract

Aims A cardiac surgery international nursing and allied professional research network titled CONNECT was created to strengthen collaborative cardiac surgery research through shared initiatives including supervision, mentorship, workplace exchange programs, and multi-site clinical research. As with any new initiative, there is a need to build brand awareness to enhance user familiarity, grow membership, and promote various opportunities offered. Social media has been used across various surgical disciplines; however, their effectiveness in promoting scholarly and academic-based initiatives has not been examined. The aim of this scoping review was to examine the different types of social media platforms and strategies used to promote cardiac research initiatives for CONNECT. Methods A scoping review was undertaken in which a comprehensive and thorough review of the literature was performed. Fifteen and results articles were included in the review. Twitter appeared to be the most common form of social media used to promote cardiac initiatives, with daily posts being the most frequent type of engagement. Frequency of views, number of impressions and engagement, link clicks, and content analysis were the most common types of evaluation metrics that were identified. Conclusion Findings from this review will inform the design and evaluation of a targeted Twitter campaign aimed at increasing brand awareness of CONNECT, which will include the use of @CONNECTcardiac Twitter handle, hashtags, and CONNECT-driven journal clubs. In addition, the use of Twitter to disseminate information and brand initiatives related to CONNECT will be evaluated using the Twitter Analytics function.

Original language	English
Pages (from-to)	751-757
Number of pages	7
Journal	European Journal of Cardiovascular Nursing
Volume	22
Issue number	8
DOIs	https://doi.org/10.1093/eurjcn/zvad029
Publication status	Published - 1 Nov 2023

Keywords

Branding
Nursing and allied professionals
Research network
Scoping review
Social media

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10.1093/eurjcn/zvad029

Cite this

@article{8fbc871209164b369cc6eebd37979f91,

title = "Creating a social media strategy for an international cardiothoracic research network: a scoping review",

abstract = "Aims A cardiac surgery international nursing and allied professional research network titled CONNECT was created to strengthen collaborative cardiac surgery research through shared initiatives including supervision, mentorship, workplace exchange programs, and multi-site clinical research. As with any new initiative, there is a need to build brand awareness to enhance user familiarity, grow membership, and promote various opportunities offered. Social media has been used across various surgical disciplines; however, their effectiveness in promoting scholarly and academic-based initiatives has not been examined. The aim of this scoping review was to examine the different types of social media platforms and strategies used to promote cardiac research initiatives for CONNECT. Methods A scoping review was undertaken in which a comprehensive and thorough review of the literature was performed. Fifteen and results articles were included in the review. Twitter appeared to be the most common form of social media used to promote cardiac initiatives, with daily posts being the most frequent type of engagement. Frequency of views, number of impressions and engagement, link clicks, and content analysis were the most common types of evaluation metrics that were identified. Conclusion Findings from this review will inform the design and evaluation of a targeted Twitter campaign aimed at increasing brand awareness of CONNECT, which will include the use of @CONNECTcardiac Twitter handle, hashtags, and CONNECT-driven journal clubs. In addition, the use of Twitter to disseminate information and brand initiatives related to CONNECT will be evaluated using the Twitter Analytics function.",

keywords = "Branding, Nursing and allied professionals, Research network, Scoping review, Social media",

author = "Suzanne Fredericks and Tammy Bae and Mark Sochaniwskyj and Julie Sanders and Geraldine Martorella and Rochelle Wynne",

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doi = "10.1093/eurjcn/zvad029",

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T1 - Creating a social media strategy for an international cardiothoracic research network

T2 - a scoping review

AU - Fredericks, Suzanne

AU - Bae, Tammy

AU - Sochaniwskyj, Mark

AU - Sanders, Julie

AU - Martorella, Geraldine

AU - Wynne, Rochelle

PY - 2023/11/1

Y1 - 2023/11/1

N2 - Aims A cardiac surgery international nursing and allied professional research network titled CONNECT was created to strengthen collaborative cardiac surgery research through shared initiatives including supervision, mentorship, workplace exchange programs, and multi-site clinical research. As with any new initiative, there is a need to build brand awareness to enhance user familiarity, grow membership, and promote various opportunities offered. Social media has been used across various surgical disciplines; however, their effectiveness in promoting scholarly and academic-based initiatives has not been examined. The aim of this scoping review was to examine the different types of social media platforms and strategies used to promote cardiac research initiatives for CONNECT. Methods A scoping review was undertaken in which a comprehensive and thorough review of the literature was performed. Fifteen and results articles were included in the review. Twitter appeared to be the most common form of social media used to promote cardiac initiatives, with daily posts being the most frequent type of engagement. Frequency of views, number of impressions and engagement, link clicks, and content analysis were the most common types of evaluation metrics that were identified. Conclusion Findings from this review will inform the design and evaluation of a targeted Twitter campaign aimed at increasing brand awareness of CONNECT, which will include the use of @CONNECTcardiac Twitter handle, hashtags, and CONNECT-driven journal clubs. In addition, the use of Twitter to disseminate information and brand initiatives related to CONNECT will be evaluated using the Twitter Analytics function.

AB - Aims A cardiac surgery international nursing and allied professional research network titled CONNECT was created to strengthen collaborative cardiac surgery research through shared initiatives including supervision, mentorship, workplace exchange programs, and multi-site clinical research. As with any new initiative, there is a need to build brand awareness to enhance user familiarity, grow membership, and promote various opportunities offered. Social media has been used across various surgical disciplines; however, their effectiveness in promoting scholarly and academic-based initiatives has not been examined. The aim of this scoping review was to examine the different types of social media platforms and strategies used to promote cardiac research initiatives for CONNECT. Methods A scoping review was undertaken in which a comprehensive and thorough review of the literature was performed. Fifteen and results articles were included in the review. Twitter appeared to be the most common form of social media used to promote cardiac initiatives, with daily posts being the most frequent type of engagement. Frequency of views, number of impressions and engagement, link clicks, and content analysis were the most common types of evaluation metrics that were identified. Conclusion Findings from this review will inform the design and evaluation of a targeted Twitter campaign aimed at increasing brand awareness of CONNECT, which will include the use of @CONNECTcardiac Twitter handle, hashtags, and CONNECT-driven journal clubs. In addition, the use of Twitter to disseminate information and brand initiatives related to CONNECT will be evaluated using the Twitter Analytics function.

KW - Branding

KW - Nursing and allied professionals

KW - Research network

KW - Scoping review

KW - Social media

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Creating a social media strategy for an international cardiothoracic research network: a scoping review

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