Credit cards in a Chinese cultural context-The young, affluent Chinese as early adopters

TY - JOUR

T1 - Credit cards in a Chinese cultural context-The young, affluent Chinese as early adopters

AU - Worthington, S.

AU - Mattison Thompson, Frauke

AU - Stewart, D.B.

PY - 2011/11

Y1 - 2011/11

N2 - This research examines the attitudes of early adopters towards holding and using credit cards, especially how the 'young and affluent Chinese' view credit cards, in the Chinese cultural context. The findings indicate that frequent users of credit cards are more inclined to agree that: they display traits of new product adopters; credit cards offer them greater convenience; and others regard them as being more au-fait with technology, and more financially aware. The research also reveals a fear of loss of financial control when using credit cards that may impede its rate of adoption in China.

AB - This research examines the attitudes of early adopters towards holding and using credit cards, especially how the 'young and affluent Chinese' view credit cards, in the Chinese cultural context. The findings indicate that frequent users of credit cards are more inclined to agree that: they display traits of new product adopters; credit cards offer them greater convenience; and others regard them as being more au-fait with technology, and more financially aware. The research also reveals a fear of loss of financial control when using credit cards that may impede its rate of adoption in China.

U2 - 10.1016/j.jretconser.2011.07.003

DO - 10.1016/j.jretconser.2011.07.003

M3 - Article

AN - SCOPUS:80053273200

SN - 0969-6989

VL - 18

SP - 534

EP - 541

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

IS - 6

ER -