TY - JOUR
T1 - Customer Engagement Design in Industrial Innovation
AU - Hollebeek, Linda
AU - keeling, debbie
AU - Keeling, Debbie Isobel
AU - de Ruyter, Ko
N1 - Funding Information:
The authors express gratitude to Professors Lia Patrício, Tor Andreassen, Steve Vargo, David Sprott, Jill Sweeney, Annita Fjuk, Tom Chen, and Brodie, Fehrer, Jaakkola, Hollebeek, and Conduit (2016) for a discussion, for offering advice (e.g. on engagement and/or design), and/or for reading earlier drafts of this work.
Publisher Copyright:
© 2022 Elsevier Inc.
PY - 2022/10
Y1 - 2022/10
N2 - While the design of goods and services is undeniably important in cultivating customer engagement (CE) with industrial innovations, the theoretical interface of industrial design, innovation, and CE remains nebulous, exposing an important literature-based gap. Relatedly, while the literature has focused on the firm as the focal designing stakeholder, further knowledge building is needed regarding the engagement of other stakeholders (e.g., employees or fellow customers), who may co-design an industrial firm’s offering (e.g., by contributing to its product development activity), and its effect on CE. That is, as co-designing stakeholders can help design industrial offerings through their respective engagement, we advance an omni-stakeholder perspective of industrial design in this paper. We address these issues by composing a conceptual model and an associated set of propositions that explore the effect of different stakeholders’ engagement in co-designing industrial innovations, and their respective effect on CE with the innovation. Next, we introduce the papers contained in this Issue and their links to the framework. We conclude by outlining further research avenues that arise from our analyses.
AB - While the design of goods and services is undeniably important in cultivating customer engagement (CE) with industrial innovations, the theoretical interface of industrial design, innovation, and CE remains nebulous, exposing an important literature-based gap. Relatedly, while the literature has focused on the firm as the focal designing stakeholder, further knowledge building is needed regarding the engagement of other stakeholders (e.g., employees or fellow customers), who may co-design an industrial firm’s offering (e.g., by contributing to its product development activity), and its effect on CE. That is, as co-designing stakeholders can help design industrial offerings through their respective engagement, we advance an omni-stakeholder perspective of industrial design in this paper. We address these issues by composing a conceptual model and an associated set of propositions that explore the effect of different stakeholders’ engagement in co-designing industrial innovations, and their respective effect on CE with the innovation. Next, we introduce the papers contained in this Issue and their links to the framework. We conclude by outlining further research avenues that arise from our analyses.
UR - http://www.scopus.com/inward/record.url?scp=85136527573&partnerID=8YFLogxK
U2 - 10.1016/j.indmarman.2022.07.010
DO - 10.1016/j.indmarman.2022.07.010
M3 - Editorial
VL - 106
SP - 83
EP - 89
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -
