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Delivering Impact with Digital Resources: Planning Strategy in the Attention Economy

Research output: Book/ReportBookpeer-review

Original languageEnglish
Place of PublicationLondon
PublisherFacet Publishing
Number of pages280
ISBN (Electronic)9781783302529
ISBN (Print)9781856049320
Published13 Jan 2020

King's Authors


The GLAM (galleries, libraries, archives and museums) sector strategises to gain the attention of those senior decision makers who act as gatekeepers to the limited funds that exist to support the cultural, educative, creative and heritage sectors as a whole. Wherever funding comes from, there is an imperative to demonstrate that digital content delivers widely felt benefits by innovative and efficient means within a reduced budget.
Delivering Impact with Digital Resources introduces a fresh way of thinking about strategy and a mechanism to provide evidence of benefits that extend to impact. The book proposes an updated Balanced Value Impact Model (BVI Model) to enable each memory organization to convincingly argue they are an evidence based operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities.
The digital presence of memory institutions has the power to change lives and life opportunities. It is essential to understand the different strategies and their modes of digital value to consider how organisational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be changing behaviour within our communities.
Coverage includes:
- a guide to using the BVI Model and a wide range of data gathering and evidence based methods
- exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics
- working with communities and stakeholders to deliver on promises implicit in digital resources/activities
- major case studies about Europeana’s Impact Playbook, the Wellcome Trust and the National Gallery of Denmark, amongst other impact exemplars from many sectors and geographies to show how they are explored and applied.

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