Developing a marketdriving strategy for foreign markets: Internal capabilities and external activities

Pervez Ghauri, Ulf Elg, Veronika Tarnovskaya, Fatima Wang

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	2734063
Pages (from-to)	1-23
Number of pages	23
Journal	Schmalenbach Business Review
Volume	11
Issue number	3
Publication status	Published - 2011

Cite this

@article{5acfd4609a4948e781fcc6b7ffb585b6,

title = "Developing a marketdriving strategy for foreign markets: Internal capabilities and external activities",

author = "Pervez Ghauri and Ulf Elg and Veronika Tarnovskaya and Fatima Wang",

year = "2011",

language = "English",

volume = "11",

pages = "1--23",

journal = "Schmalenbach Business Review",

issn = "1439-2917",

publisher = "Springer",

number = "3",

}