Differentiation strategies in agribusiness – A configurational approach

TY - JOUR

T1 - Differentiation strategies in agribusiness – A configurational approach

AU - Brenes, Esteban R.

AU - Ciravegna, Luciano

AU - Acuña, Joseph

PY - 2020/10

Y1 - 2020/10

N2 - This paper uses a configurational perspective to examine high perceived value differentiation strategies of agribusiness in Latin America. Relying on information collected through interviews and a survey conducted with 200 firms, we explore the elements of the differentiation strategies adopted by the firms in this empirical context. We apply fsQCA to uncover asymmetric, complex causality. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that the surveyed firms pursue to obtain higher perceived value than their competitors.

AB - This paper uses a configurational perspective to examine high perceived value differentiation strategies of agribusiness in Latin America. Relying on information collected through interviews and a survey conducted with 200 firms, we explore the elements of the differentiation strategies adopted by the firms in this empirical context. We apply fsQCA to uncover asymmetric, complex causality. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that the surveyed firms pursue to obtain higher perceived value than their competitors.

KW - Agribusiness

KW - Emerging markets

KW - Generic strategies

KW - Strategy

UR - http://www.scopus.com/inward/record.url?scp=85089454439&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2020.07.048

DO - 10.1016/j.jbusres.2020.07.048

M3 - Article

AN - SCOPUS:85089454439

SN - 0148-2963

VL - 119

SP - 522

EP - 539

JO - Journal of Business Research

JF - Journal of Business Research

ER -