Drawn to drink: A double-blind randomised cross-over trial of the effects of magnets on the taste of cheap red wine

G. James Rubin*, Gareth Hahn, Edward Allberry, Ross Innes, Simon Wessely

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


Several products claim to use weak magnetic fields to improve the palatability of wine. In a double-blind randomised cross-over trial we tested the efficacy of one such device. Four bottles of the same wine were purchased and two were 'magnetised' using The Perfect Sommelier™. Sixty participants were then asked to taste a sample of both magnetised and non-magnetised wines under double-blind conditions and state which they preferred. Twenty-nine preferred the magnetised wine and 31 the non-magnetised wine (X2 = 0.07, degrees of freedom = 1, p = 0.80). We were therefore unable to verify the claims made by the manufacturers of The Perfect Sommelier™ regarding their product's efficacy.

Original languageEnglish
Pages (from-to)65-69
Number of pages5
JournalJournal of Wine Research
Issue number1
Publication statusPublished - Apr 2005

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