Drawn to drink: A double-blind randomised cross-over trial of the effects of magnets on the taste of cheap red wine

G. James Rubin; Gareth Hahn; Edward Allberry; Ross Innes; Simon Wessely

doi:10.1080/09571260500236781

Drawn to drink: A double-blind randomised cross-over trial of the effects of magnets on the taste of cheap red wine

G. James Rubin^*, Gareth Hahn, Edward Allberry, Ross Innes, Simon Wessely

^*Corresponding author for this work

Departments of Psychological Medicine

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

Several products claim to use weak magnetic fields to improve the palatability of wine. In a double-blind randomised cross-over trial we tested the efficacy of one such device. Four bottles of the same wine were purchased and two were 'magnetised' using The Perfect Sommelier™. Sixty participants were then asked to taste a sample of both magnetised and non-magnetised wines under double-blind conditions and state which they preferred. Twenty-nine preferred the magnetised wine and 31 the non-magnetised wine (X² = 0.07, degrees of freedom = 1, p = 0.80). We were therefore unable to verify the claims made by the manufacturers of The Perfect Sommelier™ regarding their product's efficacy.

Original language	English
Pages (from-to)	65-69
Number of pages	5
Journal	Journal of Wine Research
Volume	16
Issue number	1
DOIs	https://doi.org/10.1080/09571260500236781
Publication status	Published - Apr 2005

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Drawn to drink: A double-blind randomised cross-over trial of the effects of magnets on the taste of cheap red wine

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